TikTok is exploring a 30-minute upload function to compete with YouTube. The move is a strategic counterattack on YouTube, which is increasing its video upload limit. In three years, TikTok news subscriptions quadrupled among US adults.
TikTok is testing a 30-minute video upload capability. The move is a strategic attempt to compete with Google-owned YouTube.
Social media specialist Matt Navarra, who found the new option in the iOS beta, said, “It’s happening. TikTok is testing 30-minute videos!.”
TikTok is targeting long-form YouTube videos. Instagram Reels may join the race with longer videos. I saw this in TikTok beta. Others saw it too, he posted.
TikTok has not commented on the latest testing feature.
The corporation increased the video time limit from 15 seconds to a minute, three minutes, and 10 minutes.
A few months back, TikTok tested a 15-minute video upload limit. The 30-minute video limit should give the Chinese app fresh chances. The latest data.ai analysis shows that ByteDance-owned TikTok is one of the first apps to achieve USD 10 billion in total consumer expenditure.
TikTok news consumption increased from 3% in 2020 to 14% in 2023 among US adults. TikTok is now used by more US adults for news.
In contrast, Pew Research found that news consumption on many other social media platforms has fallen or stayed roughly the same in recent years.
Adults 18–29 are most likely to use TikTok for news.
Conclusion
In an effort to compete with Google-owned YouTube, Chinese short-video-sharing company TikTok is testing a 30-minute video upload function. First 15 minutes, then 10 minutes, was the company’s video upload limit. TikTok is one of the first applications to reach USD 10 billion in consumer expenditure. The number of US people who routinely get news from TikTok doubled in three years, with 18-29-year-olds being the most likely.
