Mumbai, October 19, 2024 – In a testament to the changing landscape of branding and marketing, Times Applaud Pvt Ltd hosted the inaugural Trends Award 2024 at the Ginger Hotel in Mumbai. This innovative event highlighted the growing influence of social media over traditional Bollywood celebrity culture, recognizing digital creatives who inspire and entertain vast audiences through their platforms.
The award ceremony drew an impressive array of social media influencers, industry leaders, and dignitaries, all gathered to celebrate excellence in contemporary storytelling through social media. Among the esteemed guests was veteran actor Ranjeet, known for his iconic negative roles in Bollywood, who served as the Guest of Honour. His presence added a nostalgic touch to the proceedings, bridging the gap between traditional and modern forms of entertainment.
The event was led by Founders-Directors Mr. Tausif Patel and Mr. Sunil Pandey, alongside Mr. Nitin Gohil, CEO of Times Applaud Pvt Ltd. They welcomed the chief guest and sponsor, Dr. Basant Goel, CEO of Goel Medicos and a world-renowned philanthropist, with a ceremonial lamp lighting and a warm felicitation.
During the event, Ranjeet shared his insights on the significance of social media influencers in today’s society. He stated, “Earlier, the audience used to get influenced by the film fraternity alone, but now there is a shift in the society’s thought process. The growing influence of social media in shaping contemporary narratives and connecting people worldwide is enormous.”
A total of 35 winners were honored for their unique contributions and voices that have left a significant impact. The excitement among the award recipients was palpable as they accepted their accolades, with many emphasizing the importance of such recognitions in their careers.
Among the distinguished awardees was Rubeena Akhter, recognized in the categories of Actor and Singer. Hailing from the picturesque region of Kashmir, Rubeena has captivated audiences for over a decade with her talents as an actor, singer, anchor, and music video director. Her multifaceted career spans various media, allowing her to leave an indelible mark both in India and internationally.
The Trends Award 2024 not only celebrated the achievements of individual influencers but also reflected the broader societal shift towards digital platforms as powerful tools for storytelling and connection. As the event concluded, it was evident that social media’s role in shaping narratives and influencing audiences is only set to grow in the years to come.
