Performance, gaming, and 5G connection are the top three chipset features for 77% of Indian smart device buyers. Respondents recognize MediaTek chipsets, which help OEMs differentiate in 5G networks.
According to a recent report, 77% of Indian smart device buyers assess chipset capabilities. On Wednesday, a report showed that they value it for impacting their device experience.
According to Counterpoint Research, smart device users depend most on chipset capabilities for performance (76%), gaming and graphics (66%), and 5G connectivity (62%).
Counterpoint Research Director Tarun Pathak said, “For any electronics device, we believe that personalized experiences will be the real differentiator for consumers going forward. This means tighter integration of innovative technologies using artificial intelligence for a seamless, reliable, and personalized experience with a constant focus on ultra-fast connectivity.
These chipsets define customer experiences and help OEMs differentiate their offers as we transition to 5G networks.
The survey showed that 61% of respondents knew MediaTek’s chipsets for smart devices in India.
MediaTek led the smartphone chipset market in Q3 2023 with 31% market share.
Taiwan-based company develops SoCs for mobile, home entertainment, connectivity, IoT, and other major technology sectors.
Conclusion
Counterpoint Research found that 77% of Indian smart device buyers examine chipset capabilities, performance, gaming and graphics, and 5G connectivity. The survey also shows that 61% of respondents know MediaTek, the top smartphone chipset brand in Q3 2023. User experiences and OEM differentiation in the 5G transition depend on these chipsets.
