Fashion technology, also known as “FashionTech” or “FashTech,” refers to the intersection of fashion and technology. Find out the top 7 FashionTech companies of India that combine fashion with technology.
Fashion technology is a rapidly growing field that encompasses the use of technology in all aspects of the fashion industry, from design and manufacturing to marketing and sales.
Some examples of fashion technology include:
3D Printing – The use of 3D printers to create fashion items and accessories.
Wearables – The integration of technology into clothing and accessories, such as smartwatches, fitness trackers, and augmented reality glasses.
Augmented Reality – The use of AR technology to create immersive shopping experiences, such as virtual try-on and interactive product displays.
Sustainable Fashion – The use of technology to create sustainable and eco-friendly fashion items, such as recycled materials and smart fabrics.
E-commerce – The use of technology to enable online shopping and digital marketing strategies.
Overall, fashion technology is about using innovation and technology to enhance the fashion industry, creating new opportunities for creativity, sustainability, and efficiency.
Here are the Top 7 FashionTech companies of India that combine fashion with technology.
1. Myntra
Fashion and leisure e-commerce firm Myntra is Indian. Flipkart purchased the 2007-founded startup in 2014. After Walmart bought Flipkart, Myntra went independent in 2020.
Myntra sells apparel, shoes, accessories, and cosmetic goods. Its website and app offer tailored suggestions, virtual try-on, and user-generated content.
Myntra has also launched various new shopping concepts. The company’s “Style Forum” AI technology makes fashion recommendations based on users’ tastes and style. Myntra also offers augmented reality cosmetics trials.
Myntra is India’s top fashion e-commerce company, noted for its huge selection, innovative features, and customer-centric strategy.
2. Nykaa
Nykaa is an Indian cosmetics and beauty e-commerce startup. Falguni Nayar, a former investment banker, launched the firm in 2012.
Nykaa sells makeup, skincare, haircare, perfumes, and personal care. Its website and app offer tailored suggestions, product reviews, and lessons.
Nykaa’s e-commerce platform and other innovations have improved client purchasing experiences. For instance, the firm offers virtual reality cosmetics trials.
“Nykaa Luxe” boutiques in India provide luxury shopping and specialized beauty treatments.
Nykaa is noted for its extensive beauty product selection, unique features, and customer service. The firm has won various honors for its contributions to Indian beauty.
3. Limeroad
India-based Limeroad sells fashion and leisure products online. The site sells apparel, footwear, accessories, home décor, and beauty goods for men, women, and children.
Limeroad lets shoppers design their own styles and collections from a number of companies to create a unique buying experience.
Users may also share their appearances and collections with friends and followers. Gurgaon, India-based Limeroad was started in 2012.
4. Voonik
Voonik, an Indian online fashion marketplace, sells women’s clothing, accessories, footwear, and cosmetic goods.
The Bengaluru-based portal debuted in 2013. Voonik’s recommendation engine analyzes browsing and purchase history to customize purchasing.
The site offers items from many brands and merchants at affordable pricing.
“Voonik TV” lets users watch models wearing the newest fashions. Voonik promises to simplify and improve internet purchasing for Indian women.
5. Wrogn
In 2014, Virat Kohli started Wrogn, an Indian fashion company. The business sells T-shirts, shirts, trousers, shorts, and accessories including hats and bags for men.
Wrogn’s eccentric designs match Virat Kohli’s. The brand’s logo, a stylised “wrong,” symbolizes disregarding traditions and going your own way.
Wrogn sponsors Virat Kohli’s Indian Premier League franchise, Royal Challengers Bangalore. Wrogn targets youthful, fashion-conscious males seeking a distinct style.
6. Fynd
Fynd, an Indian online fashion marketplace, sells clothes, shoes, and accessories for men, women, and children.
The Mumbai-based portal was founded in 2013. Fynd offers items from many brands and outlets at cheap pricing.
“Fynd Now” lets consumers find and buy local items on the site.
Fynd Fashion, a private label brand, sells clothes and accessories for men and women.
Fynd’s goal is to make finding and buying things that suit consumers’ tastes easy.
7. StyleDotMe
StyleDotMe, an Indian fashion tech business, offers a unique smartphone app called “MirrAR” that lets users virtually try on jewelry and other accessories using AR technology.
The 2015-founded platform is based in Delhi. MirrAR employs a smartphone camera and AR technology to produce a virtual mirror that superimposes the chosen jewelry or accessory on the user.
Users may move and alter the virtual object to see how it looks in different lighting and perspectives.
StyleDotMe sells jewelry on MirrAR alongside brands and shops. The site seeks to transform jewelry and accessory shopping by making it more interactive and engaging.
