The adtech industry is an emerging industry in India and the sector is expanding at a rapid rate. However, stakeholders believe that the industry is yet to grow because of the pricing model. Check out top 9 adtech companies of India in 2023.
People’s lives have been transformed by digital technology, and the adtech industry has become an appealing option for stakeholders. Global advertising is expected to recover 10.4 percent, with a total spend of $634 billion USD. But, many industries are yet to figure out what adtech is and how it will benefit the people in the sector.
Here are the top 9 adtech companies of India in 2023:
ADZ Junction:
ADZ Junction Media is a rapidly expanding Indian-global digital marketing centre. The adtech agency collaborates and works with companies in a variety of industries, including real estate, e-commerce, autos, BFSI, travel, hospitality, and others.
With its creative advertising solutions, the firm has created a strong affiliate marketing network and can aid customers with real-time tracking and analytics.
The 360-degree digital supplier has over a hundred clients from diverse industries and a 15 million USD business in creating technology.
Successful digital initiatives may multiply growth by a factor of ten.
Aristoma:
Aristoma is an Indian digital marketing agency. The adtech firm provides online digital marketing services to businesses or individuals that want to expand their audience reach through various online platforms.
The adtech agency has evolved from a basic digital marketing firm to a full-service digital marketing business.
The primary goal of the organisation is to create well-founded and stunning material for brands in order to make commercial transactions more understandable, assisting the companies in establishing a spectacular position in the ecosystem.
The firm offers a variety of services, including brand management, media planning, social media marketing, search engine optimization, and other end-to-end marketing solutions.
The firm not only focuses on advertising to grow the client base, but also on minimising any complication that is impeding a company from making a reputation in the field.
The adtech agency deals with important issues such as low brand recognition, affinity, and aspirational values, as well as addressing the cryptic generality of the goods.
The firm’s headquarters are in Raipur, but the management is working hard to take the company to the next level by establishing regional offices in Delhi to provide the best marketing solutions.
DigiVigyan Marketing:
Amit Verma launched the adtech agency, which is a full-service dynamic digital marketing business that serves customers in India and throughout the world.
Website administration, search engine optimization, search and display advertising, native advertising, online reputation management, Amazon marketing services, and social media marketing are just some of the services offered by the adtech firm.
The firm has established itself as a major participant in the adtech industry.
Digivigyan provides top-tier digital advertising solutions to help organisations reach their digital marketing objectives.
The company’s services included the building of landing pages with appealing ad copy and banners, which aided in meeting the demands of businesses on various social media platforms.
Dentsu, M&C Saatchi, and other social media sites have cooperated with the adtech agency.
After establishing awareness in India in four years, the firm is focusing on making a reputation for itself throughout the world.
The headquarters of the firm are in Delhi.
DYT:
Ankit Agarwal created the adtech agency, better known as do your thing.
It is an influencer marketing platform that provides the customer with everything they need to establish, engage, and monetize their content and network.
The adtech agency manages all of the minor to huge things that come with being a creator so that the customers don’t have to worry about generating money and can be more creative.
It is an online community that allows content producers to enter the market and connects companies to influencers based on the campaigns.
The software allows active users to promote the brand and earn money for each post they make, while the brand focuses on creating a safe and secure marketplace to find the ideal influencers for the product.
The adtech agency operates on a broker-based model, charging a percentage of overall expenditure to maintain the platform.
The firm has received a 150K USD investment from angel investors and plans to use the funds for future expansion and growth.
The firm was founded in 2016 and is headquartered in Gurugram.
EMIAC Technologies:
EMIAC Technologies is a digital marketing agency that was founded in 2017 as a digital business. The corporation has outperformed and surpassed its expectations throughout the years.
The firm now operates in the United States, the United Kingdom, and India. They are a one-stop marketing shop that offers a variety of Content Marketing and Blog Outreach services.
The organisation is a wonderful blend of creativity and technological planning to assist businesses in reaching their target consumers.
Content production, paid marketing, web design, and development are among their primary offerings.
The marketing agency has over 1200 clients and 2900 projects spread over 30 countries. The firm provides a wide range of services, including content creation, sponsored social media marketing, and blog outreach.
It is a top-rated digital marketing firm and content production business, which adds credibility and goodwill to the organisation. They have a strong track record of completing projects on schedule and providing customised goods and high-quality services at reasonable pricing.
The company’s headquarters are in the Indian city of Jaipur.
Globale Media:
Globale Media is a mobile advertising firm that specialises in assisting advertisers with branding and user acquisition for various app developers, as well as providing the highest quality traffic via mobile and social networks.
The firm specialises in digital marketing for a wide range of app sectors, including gaming, e-commerce, lifestyle, utilities, and many more.
The firm has a specialised staff that assists in understanding the aims of advertisers or app developers and strives to give the highest ROI positive outcomes using the internet, age, and user-based targeting while giving access to direct publishers.
Bhavesh Talreja started the firm, which offers services such as mobile advertising, brand safety/verification, and programmatic advertising.
Using banners, the firm brings in direct advertisers and presents relevant advertising that are most suited for the user population.
With a reach of over 500 direct publishers and 1000+ live campaigns in over 120 countries, the firm has emerged as a prominent player in the adtech field.
The most important characteristic of the agency that sets it apart from others is that it gives transparency on the inflation level as well as the click level.
The organisation aspires to be one of the top five marketing firms in India, the Middle East, and South East Asia.
mCanvas:
mCanvas is an innovative adtech agency that combines the brand’s story with smartphone capabilities and sensors to create engaging mobile advertising experiences. It is a platform for immersive storytelling.
Vishal Rupani founded the adtech firm, which is a subsidiary of Affinity. It is the first Indian adtech firm to solve mobile advertising difficulties such as banner blindness, poor viewability, unintentional clicks, and a lack of storytelling.
Scrollers, stickers, a spotlight, and a streaming box are among the advertising forms used by the agency.
The firm has partnered with an Adobe advertising cloud, allowing consumers to purchase immersive rich media content and interactive video commercials.
The business has created voice-enabled interactive mobile commercials that have been shown to provide users with a memorable experience.
Streamlyn:
Streamlyn is an adtech firm headquartered in Bengaluru, India. By utilising its own technology and extensive experience in the programmatic advertising area, the firm works with websites and applications to help them monetise their online traffic.
The firm is one of the leading programmatic monetization partners on whom any website or application may rely to increase its advertising operations, technology capabilities, and income. Its goal is to link marketers with their intended audience through the appropriate publication.
Streamlyn has its own ad server and algorithm that aids in the analysis and optimization of monetization, which is dependent on the solution supplied by the team to assist customers achieve the best ROI and eCPM by utilising cutting-edge technology.
The company’s headquarters are in Singapore, with operations in India and the United States.
Tarsan:
Tarun Nayyar started the firm, which specialises in mobile advertising and affiliate marketing. It is a leading performance-based mobile media firm that serves worldwide customers such as PayTM, M&C Saatchi, and others.
The firm specialises in providing performance and branding initiatives as well as implementing mobile marketing strategy.
Tarsan offers an in-house technology called AdMenu that gives obvious and quantifiable value to each advertising platform, increasing the ROI on ad spend and increasing transactional values. The firm has a strong openness and accountability ethic. To safeguard sensitive information, it employs a five-tiered security strategy.
The adtech agency was able to construct a database of publishers and marketers by gathering information about mobile devices.
