Vedang Raina has officially taken over from Aditya Roy Kapur as the male face of an eyewear brand campaign featuring actress Ananya Panday. This change in casting follows reports of a breakup between Ananya and Aditya, who previously endorsed the brand together.
In a recent promotional post, the brand shared a photo of Ananya Panday and Vedang Raina posing closely in trendy summer attire, captioned, “@ananyapanday & @vedangraina just dropped the hottest summer collab — and it’s serving major shade envy!”
The picture, which shows Ananya leaning on Vedang, quickly caught the internet’s attention, generating a wave of admiration for the duo.
Social media users expressed their excitement over the pairing, with comments praising their chemistry and calling for them to appear together in a film. Among the reactions was a post by Khushi Kapoor, Vedang’s girlfriend, who responded with a string of heart emojis, further fueling public interest.
However, not everyone was pleased with the switch. Aditya Roy Kapur’s fans voiced their disappointment, pointing out the abrupt replacement and joking about the brand seemingly changing its ambassadors based on Ananya’s relationship status. Some lamented the absence of Aditya, with one comment simply stating, “I see how ARK has been replaced.”
The change in brand representation has not only stirred a buzz in the fashion space but also reignited conversations around Ananya’s personal relationships and how they intertwine with her professional choices.
