Flash was founded by  Ranjith Boyanapalli, a former employee of Flipkart. The platform offers cashback and benefits for frequent orders with partners. Manoj, a super shopper, spends more over Rs 2 lakh each year online. He has trouble tracking his orders, meanwhile, and locating data about his purchases.

Ranjith Boyanapalli established Flash with the goal of streamlining the purchasing process for people like Manoj by collecting all orders and order-related communication on a single platform via a shared inbox. Ranjith Boyanapalli, is a former senior vice president of Walmart-owned Flipkart.

Flash provides cashback that can be deposited back into the user’s bank account as well as benefits for placing frequent orders with brands with which Flash has collaborated.

Investors including Global Founders Capital, White Venture Capital, Soma Capital, and Emphasis Ventures contributed to Flash’s $5.8 million seed round of funding. Along with other angels like Binny Bansal, Sujeet Kumar, and Rishi Vasudev, Kunal Shah is a Flash investor.

Flash seeks to provide power users control over their online buying experiences by managing their ecommerce profiles. By classifying email correspondence by brands and sellers, the software will offer a clutter-free inbox and produce a thorough shopping report that shows the categories and e-commerce sites and apps where users have spent the most money and what they have ordered the most.

More than 50 brands from a variety of industries, including fashion, food and groceries, beauty and health, and technology, have partnered with Flash. Direct-to-consumer (D2C) companies like Levi’s, Puma, Bombay Shaving Company, boAt Lifestyle, and HealthifyMe are also hosted on the site. A defined percentage of cashback will be awarded to users who make purchases from partner brands in addition to coupon reductions and card-linked savings.

Flash, a website for online shopping, has a special rewards program that entices customers to come back. On transactions made using a Flash email ID, users can receive cashback, and D2C companies like WOW Skin Science and St. Botanica offer 5% cashback. Users are encouraged to reach milestones through the “Streak” function in exchange for more discounts and rebates, fostering brand loyalty.

Given that Flash compiles a customer’s whole purchase history, data privacy is essential. Like CRED, the platform will have access to customer information such as name, residence address, buying habits, and order history. The information is protected with encryption and kept in the cloud by Amazon Web Services; neither workers nor customers have access to it.

By forming business relationships with companies, Flash is able to charge a fee for each order placed on a partner website using the Flash email ID and receive commissions for Streak accomplishments. Similar to CRED, which charges brands a listing fee in exchange for displaying their items and services, the income model is based on listing fees. For the foreseeable future, Flash will continue to be offered to users at no cost.

Flash is utilizing rewards with order monitoring to explore an unexplored market. In India, the market for rewards-based loyalty programs is worth $500 million to $600 million, with online retail accounting for half of the total. Flash is entering an untouched industry by combining prizes with order tracking.

By the end of the year, Flash hopes to have 2 million users and 100 partner brands on board, with the following few months seeing a focus on the tourism and entertainment industries. The business intends to enter the US later this year before expanding to other regions over the following few years.

Flash must make sure that it maintains user engagement with alluring rewards and the range of partner businesses in order to maintain user interest over the long term.