The Indian digital marketing market is expected to reach USD 4.5 billion in 2022, with four insights on emerging marketing methods that can lead to greater sustainability.

The Indian digital marketing market was worth almost USD 4.5 billion in 2022 and is predicted to increase at a CAGR of 32.1% between 2023 and 2028, reaching a value of around USD 24.1 billion by 2028. The key driver of the industry is the expanding worldwide population’s preference for digital media platforms. The allure of marketing is its ever-changing ecosystem, which allows for opportunities to build momentum, reach, and engagement at crucial touchpoints. It is critical to make your audience feel at ease with your brand and comprehend how it might meet their immediate ‘need’ or prospective ‘desire’. Here are the top four emerging marketing insights that might contribute to better sustainability.

Making the brand more human

To create a story that will resonate with the audience, the inside-out strategy must be applied from the start. This is best done through the usage of the “Flywheel” focused technique of communication, which assists in “building” trust as the distinctive currency through the best platform approach. It is never a smart idea to run a campaign for the sake of running one. Instead, deploy acceleration by practising it throughout your company, beginning with the CEO and working your way down to employees and customers of all sorts.

Content that is interactive

The human body is 70% water, with the balance made up of emotions derived via connection and communication. Static creatives, like traditional media, will endure; however, will they be as successful as videos? Although interactive content marketing began with the use of material to engage your audience depending on their interaction, with today’s new tools and technology, algorithms are deemed capable of governing people. Marketers are using content such as interactive infographics, quizzes, games, calculators, contests, and evaluations to create dynamic, two-way experiences that encourage active participation from their target audience. This helps to’strengthen’ trust as the unique currency.

The journey is not linear

Consumers engage with businesses across a variety of devices and channels, making it even more important for marketers to maintain a presence on several channels and ensure that their messaging is consistent across all of them. This requires creating strategies that include the complete client experience rather than focusing on certain channels in isolation.

Maintenance of Internet Reputation

ORM (omnichannel marketing) is a strategy for managing what people say about a company, brand, or product. It aids in better search engine positioning, online reviews, negative conversation neutralisation, sentiment analysis, catalyst in differentiating from competitors, improved click throughs, and acting as a signal of trust via four distinct channels: owned properties, paid media, earned media, and social media. An effective ORM may grow a following, promote social media presence, and reach a larger potential audience. It is seen as a rising strategy to ensuring marketing’s future, particularly in the way we employ the tools and technology available today.

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EdTech has significantly changed how information is accessed, from e-learning platforms and student engagement tools in the classroom to skill development and continuous learning options for higher education.

EdTech has played a vital role in revolutionising the way information is accessed, from e-learning platforms to student engagement tools in the classroom to skill development and continuous learning options for higher education.

Furthermore, the beneficial government policies and technological breakthroughs brought about by widespread internet usage and the introduction of 5G have hastened the sector’s change.

There is little question that the new National Education Policy will result in considerable educational reforms in 2023. (NEP).

There have been a number of concentrated policy advances in school education that have been built with tech enabled solutions in mind, with the goal of driving digital literacy and inclusion in terms of access to excellent learning techniques.

We’ve compiled a list of 2023 educational trends that will make learning more flexible, accessible, and interesting for students and teachers alike.

The following are the top five trends that will have a significant influence on education in 2023 and beyond:

Virtual reality and augmented reality

Technology is evolving, and we have entered a new era in which augmented reality (AR) and virtual reality (VR) are gaining popularity. Children now have a space where they can grasp hard ideas and get practical learning experiences in low-risk virtual worlds thanks to virtual reality and augmented reality technology. STEM-related programmes, simulations of medical procedures, arts and humanities resources, technical education, augmented reality, and virtual reality all have the potential to improve it. The second reason why virtual reality and augmented reality technologies are on their way to become one of the most promising contributions to the “Edtech” area is their ability to impart knowledge in unique and more exciting ways online.

Growth of Real and AI in tandem

AI, or artificial intelligence, can converse with people and aid them. It has the potential to transform a variety of industries, including education, and to address some of the most important issues confronting education today by providing fresh ways to teaching and learning. AI tools and technologies may give advantages such as speedier paper grading, personalised training, intelligent content distribution, and student access to tutoring programmes or AI-based intelligent tutoring systems (ITS). It is critical to recognise that AI should be focussed on people. A combination of teacher participation and AI will be required in the future to provide pupils with a sustainable and high-quality education.

Personalized Learning

Personalizing learning for each student’s skills, needs, abilities, and interests is another simple yet effective and creative way to learning. This facilitates in the development of a learning plan tailored to the student. The main principle behind offering personalised learning is that each child learns in a different way and at a different pace. With personalised learning, each student is given a “learning plan” based on their learning style, past knowledge, talents, and interests. It contradicts the ‘one size fits all’ mindset that pervades most schools. The designed plan is project-based to guarantee that the student receives hands-on learning on the specified topics and that they are anticipated to learn as they progress through their schooling.

Emphasis will be on holistic learning

Because of shifting educational environments, the emphasis is now on supporting a child’s whole and holistic development so that they can grow up to be responsible adults with the necessary skill sets. Instructors are increasingly stressing the holistic learning approach to education, which prioritises academic performance while also preparing children to face life’s challenges. Holistic education has various advantages. Students are provided the resources they need to improve their academic performance while also developing the soft skills necessary for a successful professional career. One of the numerous benefits of holistic learning is that it improves academic accomplishment, mental and emotional health, and problem-solving abilities.

The Entrepreneurial Mindset in Education

There has been a lot of buzz in recent years about introducing entrepreneurship into schools. Instructors plan lectures and workshops to assist students acquire an entrepreneurial mentality and outlook as early as possible. This curriculum attempts to develop entrepreneurial knowledge, skills, attitudes, conduct, and drive in a way that ensures entrepreneurial success while also increasing the student’s employability in the future workforce. The covid-pandemic has been a learning experience for educators and politicians, and it has set a precedent for the Indian educational system’s ability to deal with future crises. Notwithstanding the massive shift brought about by technology and new governmental reforms such as the NEP, EdTech will play an important role in society and serve as a stable pillar for the future generation. It is time to celebrate the creative breakthroughs in education that technology is providing, and to look forward to a prosperous and forward-thinking future.

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Athlete Formula Nutrition is a revolutionary fitness nutrition brand that is here to take bodybuilding to the next level. With their scientific approaches, the company employs a team of experts who are well-versed in the science of nutrition. These experts are involved in every step of the manufacturing process, ensuring that each product provides the highest levels of nutrition and performance. This scientific approach ensures that Athlete Formula Nutrition products are effective and provide the desired results.

In addition to that they have pocket-friendly products, unlike some other brands in the market, Athlete Formula Nutrition offers its products at very competitive and pocket-friendly prices. This makes it accessible to everyone and allows customers to get the best possible value for their money. The company also has frequent discounts and offers that make its products even more affordable which they are revolutionizing the fitness nutrition industry. Athlete Formula Nutrition is committed to providing premium quality products that have undergone rigorous quality tests at every step. By using the highest quality ingredients, Athlete Formula Nutrition products are 100% genuine and free of contaminants. 

Athlete Formula Nutrition is one of the few fitness nutrition brands that understand the needs of bodybuilders. Their products are specifically designed to give bodybuilders a complete understanding of the importance of nutrition in building the body of their dreams. They offer a wide range of products that target different areas of fitness, from muscle building and fat loss to general health and well-being. 

What sets Athlete Formula Nutrition apart from other brands in the market is its commitment to quality. They use only the highest quality ingredients and never compromise on quality. All the products are tested in a laboratory setting to ensure they are free of any contaminants The final products are manufactured in an FSSAI, HACCP-certified state-of-the-art plant. Athlete Formula Nutrition works hard to ensure international safety standards in order to give more power to your hard-core workout. Furthermore, they conduct a variety of tests including microbiological, heavy metals, and organoleptic tests to ensure their products are safe and meet the highest standards. In addition to providing quality products, Athlete Formula Nutrition also provides comprehensive customer service. 

They are available 24/7 to answer any questions or concerns that their customers might have. They also have a blog and a newsletter that provide useful information on nutrition and fitness. Athlete Formula Nutrition is a great option for anyone who wants to take their fitness and nutrition to the next level. Their premium quality products and excellent customer service make them one of the best fitness nutrition brands in the market. With their scientific approach and pocket-friendly prices, Athlete Formula Nutritionis sure to help you reach your fitness goals in no time.

Athlete Formula Nutrition, being the best fitness nutrition brand that it is today, was founded in 2016 with the mission to support athletes and individuals in achieving their fitness goals. The brand made its mark in the fitness industry by providing high-quality whey proteins, soya proteins, weight gainers, muscle gainers, pre-workouts, post-workout, intra-workout, and good health products. Athlete Formula Nutrition is a one-stop destination for all fitness enthusiasts and those looking to stay fit and healthy.

 Its products are of superior quality, ensuring that customers get the best nutrition for their workout regime. They have also tied up with leading bodybuilding events and associations to provide its products to athletes participating in these events. The brand has been gaining in popularity over the past few years as it provides quality and scientifically formulated nutrition products. Athlete Formula Nutrition products have been tested and certified by leading nutritionists, and have been proven to provide the best results. 

Their products are also free from artificial ingredients, making them a safe and effective option for those looking to stay healthy and fit. The brand has also been supporting athletes in various ways. They have been providing athletes with the nutrients they need for their performance and recovery. Athlete Formula Nutrition has also sponsored a number of athletes and events, offering customized nutrition plans to meet their specific requirements. In addition to its products, 

Athlete Formula Nutrition also provides valuable information and advice to its customers. Their website has a range of articles on topics like nutrition, exercise, diet, and lifestyle. The brand also has a blog where customers can read up on the latest news and trends in the fitness industry. Athlete Formula Nutrition has become a trusted name in the fitness industry and its products have become a favourite among fitness enthusiasts and athletes. The brand has been able to establish itself as a reliable source of nutrition products and advice, making it the preferred choice for those looking to stay fit and healthy.

Official website: athleteformula.in

The main point is that eating puri, potato curry, and mango pickle on a paper plate is as significant as having a window seat on a train ride. Many individuals now choose aircraft travel over rail travel to save time, but the food and drink at the airport and on the trip are pricey. A Twitter user attempted to dispel this perception by opening a home box while at the airport.

Remember your childhood train rides? Puri, potato curry, and mango pickle are all delicious. A window seat in a train is as crucial as eating puri, potato curry, and mango pickle on a paper plate. Our travel techniques are evolving as the times change. To save time, many people now prefer to fly instead than use the train. Flight tickets are sometimes less expensive than train tickets. Importantly, food and beverages at the airport and on board the aircraft are prohibitively pricey. Many individuals still consider it ‘wrong’ to open the home box when sitting in an airport. A Twitter user attempted to change this perception. This person’s video is becoming viral.

Madhur Singh, a Twitter user, has questioned the notion that carrying a dabba at the airport is illegal. Madhur posted a video of himself eating homemade meals while sitting in the airport with his mum. ‘Travelling by flight has gotten easier for the middle class, yet there is still pressure to buy a dosa for Rs 400 and a bottle of water for Rs 100,’ Madhur added. My mother made potato parathas for the flight to Goa, which we ate at the airport with lemon pickle.’ If someone sits at the airport with an open box, some people will look at him. The same thing happened to Madhur.

‘Some people glanced at us with funny eyes, but that doesn’t matter,’ Madhur stated in the second tweet. We don’t give a damn about them. Spend as much money as your budget permits. Consume whatever flavour you desire. I’m not sure what society thinks. Let me think about it. You live your life in your own unique way.’

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