If you’ve been scrolling through Instagram or TikTok lately, you’ve probably seen the quirky, wide-eyed Labubu dolls popping up in the arms of some of the world’s biggest stars. From Rihanna and Dua Lipa to Kim Kardashian and BLACKPINK’s Lisa, these tiny, odd-looking creatures have sparked a global craze. But what exactly are Labubu dolls — and why are celebrities so obsessed with them?
The Origin of Labubu
Labubu is a character from the “The Monsters” series created by Kasing Lung, a Hong Kong-based illustrator and toy designer. These vinyl art toys are produced by Pop Mart, a Chinese company known for its collectible blind-box toys. Labubu, with its mischievous grin, pointy ears, and expressive eyes, is designed to look like a playful little monster — a blend of creepy and cute that fans can’t resist.
Initially launched in limited-edition collections, Labubu dolls quickly gained cult status in Asia and have now gone international, thanks to their unique design and exclusivity.
The Celebrity Connection
So, how did Labubu go from a niche art toy to a global sensation? One word: celebrity influence. Fashion-forward stars and influencers started posting their Labubu collectibles on social media, treating them like luxury accessories. Lisa of BLACKPINK is often seen with a Labubu on her shelf, while Kim Kardashian reportedly gifted a set to her kids.
The aesthetic of Labubu perfectly aligns with the current trend of “weird-cute” culture — a blend of oddity, nostalgia, and luxury that appeals to both Gen Z and millennial consumers.
More Than Just a Toy
Labubu dolls aren’t just collectibles; they’re a lifestyle statement. With prices for rare versions soaring into the hundreds (and even thousands) of dollars, owning one has become a marker of trend-savvy status. Much like sneakers or luxury bags, Labubu is now part of the elite collector’s world.
Whether it’s their unique charm or their celebrity seal of approval, Labubu dolls have become more than toys — they’re status symbols. As the obsession continues to grow, it’s safe to say Labubu is here to stay in the world of pop culture and high fashion.
