Boston Consulting Group found that 50% of Indian smartphone users pick them up by habit, 70-80 times a day. The report also shows that 55% of Indians stream videos.
A new survey claims that 50% of Indian consumers pick up their phones out of habit. According to a new report, the consumers don’t know why they grabbed and fired up their smartphones. Boston Consulting Group (BCG) estimates that smartphone users pick up the phone 70–80 times a day.
Lead – Centre for Customer Insights India Kanika Sanghi said, “In our research, we have seen about 50% of consumers do not have clarity on why they pick up the phone — they do it out of habit.”
The analysis also uses clicks/swaps data from over 1,000 consumers and in-depth customer interviews from throughout India. According to the report, 45-50% of consumers are highly clear about the assignment, while 5-10% are partially clear.
BCG Senior Partner and Managing Director Nimisha Jain said, “Smartphones are evolving—the recent media and industry discussions on ‘AI on device’ or ‘app-less experience through Gen AI’ is a testament to that evolution.”
Indian smartphone users spend 50–55% of their time on streaming applications while socializing (texts/calls), shopping, seeking (for vacations, jobs, hobbies, etc.), and gaming, according to the survey.
Conclusion
Boston Consulting Group (BCG) found that 50% of Indian smartphone users pick them up by habit, 70-80 times a day. Over 1,000 users and in-depth interviews across India informed the findings. The survey shows that 45-50% of Indian smartphone users are very clear on duties and 5-10% are partial. The survey also shows Indians’ love of streaming videos.
