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Friday, February 23, 2024

Why do Indian users pick up their phones?

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Boston Consulting Group found that 50% of Indian smartphone users pick them up by habit, 70-80 times a day. The report also shows that 55% of Indians stream videos.

A new survey claims that 50% of Indian consumers pick up their phones out of habit. According to a new report, the consumers don’t know why they grabbed and fired up their smartphones. Boston Consulting Group (BCG) estimates that smartphone users pick up the phone 70–80 times a day.

Lead – Centre for Customer Insights India Kanika Sanghi said, “In our research, we have seen about 50% of consumers do not have clarity on why they pick up the phone — they do it out of habit.”

The analysis also uses clicks/swaps data from over 1,000 consumers and in-depth customer interviews from throughout India. According to the report, 45-50% of consumers are highly clear about the assignment, while 5-10% are partially clear.

BCG Senior Partner and Managing Director Nimisha Jain said, “Smartphones are evolving—the recent media and industry discussions on ‘AI on device’ or ‘app-less experience through Gen AI’ is a testament to that evolution.”

Indian smartphone users spend 50–55% of their time on streaming applications while socializing (texts/calls), shopping, seeking (for vacations, jobs, hobbies, etc.), and gaming, according to the survey.

Conclusion

Boston Consulting Group (BCG) found that 50% of Indian smartphone users pick them up by habit, 70-80 times a day. Over 1,000 users and in-depth interviews across India informed the findings. The survey shows that 45-50% of Indian smartphone users are very clear on duties and 5-10% are partial. The survey also shows Indians’ love of streaming videos.

Nitin Gohil

A Mumbai-based tech professional with a passion for writing about his field: through his columns and blogs, he loves exploring and sharing insights on the latest trends, innovations, and challenges in technology, designing and integrating marketing communication strategies, client management, and analytics. His favourite quote is, "Let's dive into the fascinating world of tech together."

Nitin Gohil
Nitin Gohil
A Mumbai-based tech professional with a passion for writing about his field: through his columns and blogs, he loves exploring and sharing insights on the latest trends, innovations, and challenges in technology, designing and integrating marketing communication strategies, client management, and analytics. His favourite quote is, "Let's dive into the fascinating world of tech together."

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