Neha Goenka Shroff and Swarna Daga Mimani founded Yobler in 2022 to sell pre-loved children’s items. The company aims to save children’s items from landfills and promote sustainability.
After seeing how many pre-loved baby goods go to trash, Neha Goenka Shroff and Swarna Daga Mimani founded Yobler.
28-year-old mother Rima Thapa says, “My son’s clothing are in a trunk. As a nuclear family, we couldn’t share my son’s clothing with his relatives. A two-month-old outgrows shoes in a few weeks. “What a waste.”
Rima is not alone. After long nights and stressful mornings, many new moms say their biggest concern is their baby outgrowing everything and wasting it!
Indian families have always passed down clothes and toys, but nuclear families are different. Most clothing wind up in storage, trunks, or landfills.
A mother-daughter combo, who were schoolmates, turned this technique into a company. Neha Goenka Shroff and Swarna Daga Mimani founded “Yobler” in 2022, selling pre-loved children’s items.
Since COVID-19, secondhand shopping has increased, but there’s no platform for kids’ things. We desired a sustainable solution to dispose of baby items as mothers who recognized this difficulty. Yobler was born,” Neha tells The Better India.
Mothers leading sustainability
Their careers diverged after becoming close schoolmates. Swarna became an electrical engineer and Neha a chartered accountant.
Neha worked for UBS in London before returning to India and founding Momente Wedding in 2011. Swarna ran her family company. The lockdown made them ponder while building their jobs.
“We were catching up one day and discussing how kids outgrow things quickly. While other youngsters cannot afford them, we throw these items trash. Swarna claims the idea originated from that.
We observe the climate changing and our surroundings deteriorating. As a mother, this bothers me, and if our solution can save even some things from landfills, that’s great,” says Neha.
They said their initial response was overwhelming. “There is always a new thing coming into the baby market, and most parents want their kids to have them,” explains Neha. Many parents liked the notion of selling pre-loved goods at low costs.
Yobler sells books, toys, bicycles, clothes, bedding, furniture, equipment, and more for 0–14-year-olds. Easy and smooth procedure.
Swarna explains their marketplace: “We know young mothers don’t have much free time, so we’ve kept the platform simple and easily accessible. Anyone may sign up to sell on our platform and upload photos and videos. The website lets sellers and buyers register.”
“We have a complete seller-buyer process. Our backend staff checks items before listing them on the internet. For accuracy, the staff checks the seller’s account. Neha says, “We also hold back payment to the seller for a few days so that if there is any issue with the product, the buyer can raise it and we can work on it.” They also discuss pricing standards with merchants.
The website accepts buyers and sellers. Yobler photo.
Sustainability and landfill reduction are corporate priorities. Our platform saves landfill-bound products with every sale. Neha claims Yobler has salvaged over 300 goods from landfills in five months.
Kiran Thakor adds, “I had a wonderful time buying from them [Yobler]. My son got an interactive book. It was easy and high-quality. I appreciate their affordable pre-loved goods.”
“We want parents to think about buying pre-loved items for their kids first. Swarna says this is not just to urge them to live sustainably and improve the future for their children.
Yobler, founded in 2022 by Neha Goenka Shroff and Swarna Daga Mimani, aims to save pre-loved children’s items from landfills and promote sustainability. The company was founded after realizing how many pre-loved baby goods go to trash, especially in nuclear families.
The founders, who were schoolmates, wanted a sustainable solution to dispose of baby items, as they observed the increasing number of items being thrown away. Yobler sells a wide range of items for 0-14-year-olds, including books, toys, bicycles, clothes, bedding, furniture, and equipment. The platform is simple and accessible, with a complete seller-buyer process, backend staff checking items before listing them online, and holding back payment for issues.
Yobler has saved over 300 goods from landfills in five months. The company encourages parents to buy pre-loved items for their children first, promoting sustainability and a better future for their children.
