Swiggy has launched the Swiggy One Lite membership for Indian consumers. Nine out of ten Swiggy members use numerous services, which should boost user loyalty and engagement…
For Rs 99 for a three-month subscription, Swiggy One Lite offers free deliveries, special offers, and discounts to Indian customers. Swiggy wants to boost consumer loyalty and engagement with this strategy.
Swiggy One Lite subscribers get these benefits for three months:
Free Delivery: Members get 10 free food and Instamart deliveries over Rs 149 and Rs 199, respectively.
Extra Discounts: In addition to regular offers, subscribers can get up to 30% off at over 20,000 restaurants.
Swiggy One Lite customers get 10% off Swiggy Genie deliveries over Rs 60.
Swiggy’s Vice President of Revenue and Growth, Anurag Panganamamula, stressed the company’s dedication to consumer convenience. Nine out of ten Swiggy One members use numerous services in the ecosystem, making the program lucrative.
Swiggy One Lite is a cheaper version of Swiggy One, the exclusive membership program for food delivery, grocery shopping, and pick-up and drop. Swiggy One Lite, priced at Rs 99 for three months, is expected to yield high returns on food delivery, Instamart, and Genie services.
Swiggy is also engaging with manufacturers to bundle the Swiggy One Lite membership with their products, giving customers the benefits of this valued membership program and introducing them to Swiggy’s extensive range of services.
Swiggy is giving a low-cost membership with many bonuses and discounts to maintain and recruit customers and improve the customer experience in its ecosystem.
Conclusion
Indian customers can buy a three-month Swiggy One Lite membership for Rs 99. This membership offers free deliveries, special deals, and discounts to increase Swiggy customer loyalty and engagement. Free delivery on food orders over Rs 149 and Instamart orders over Rs 199 is available to members. In addition to regular specials, users can get 30% off at over 20,000 eateries. Swiggy One Lite customers get 10% off Swiggy Genie deliveries over Rs 60. Anurag Panganamamula, Swiggy’s VP of Revenue and Growth, stressed the company’s commitment to client convenience. Nine out of ten Swiggy One members use numerous services in the ecosystem, making the program lucrative. Swiggy One Lite offers food delivery, grocery shopping, and pick-up and drop for a lower cost. Brand partnerships with Swiggy to package the Swiggy One Lite membership with their products improve the Swiggy ecosystem customer experience.
