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Wednesday, January 22, 2025

YouTube announces changes to ad experience on TVs; Details here

YouTube now allows fewer, longer TV commercials for long-form content. User comments inspired the improvements to improve viewing. The platform will also add Shorts advertisements like the mobile interface.

YouTube revealed TV ad modifications. User preference for bundled video commercials over dispersed ones means fewer but longer ads on YouTube TV. Long-form content is now affected by this change.

The blog post states that YouTube will soon show viewers the whole ad time or when they can skip it, increasing transparency. This change responds to user comments and improves viewing.

As part of its expansion, the company plans to air Shorts commercials on TVs. This conclusion follows Shorts’ 100% TV audience increase from January to September 2023. Similar to smartphones, Shorts advertisements on linked TVs will allow consumers to use their TV remotes to skip ads.

The report says these improvements will be implemented soon, but it doesn’t mention a global rollout date. TV users might expect better YouTube ads.

Conclusion

Google’s YouTube will show fewer, longer TV adverts for long-form material. Changes include information about remaining ad time and the ability to skip them to improve viewing. YouTube plans to introduce Shorts commercials to TVs, matching the mobile interface so users may skip ads. The adjustments should happen soon.

Nitin Gohil
Nitin Gohil
A Mumbai-based tech professional with a passion for writing about his field: through his columns and blogs, he loves exploring and sharing insights on the latest trends, innovations, and challenges in technology, designing and integrating marketing communication strategies, client management, and analytics. His favourite quote is, "Let's dive into the fascinating world of tech together."

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