YouTube is now the preferred online channel for four out of five Indians. YouTube Shorts has grown, with 96% of Indian 18-to-44-year-olds using the platform.
YouTube Shorts continues to grow in India, with 70 billion daily views worldwide. Its global daily views have increased by almost 120% YoY. Over the previous year, 88% of Indian web users aged 18–44 watched short-form video on their TVs.
Indian viewers watch only 21% of a single format. The latest ‘YouTube Brandcast 2023’ revealed these.
Google India Director of Marketing Partners Satya Raghavan observed India’s deep digital revolution over the past 15 years. Since most online users favor YouTube, it has helped revolutionize this medium.
Indian internet users prefer YouTube for video viewing, with the average user maintaining content from five platforms. 33% of connected TV users in urban India no longer watch linear TV, and logged-in viewers watch YouTube 2.5 hours each day.
From June 2022 to June 2023, Indian channels uploaded almost 40% more hours to YouTube, demonstrating the platform’s significance. Adults 35 and older spent over 70 minutes on YouTube daily in June 2023.
With over 1.7 billion views of videos using generative AI techniques worldwide this year, the audience has also noticed. A considerable 70% of 18-44-year-old web viewers are open to AI-powered material.
YouTube also introduced capabilities in its Ads Creative Studio to help marketers build various display or video ads for different demographics, locations, languages, or scenarios.
These developments show YouTube’s continued popularity and impact in India’s digital ecosystem, affording artists and advertisers options.
Conclusion:-
With YouTube Shorts growing, four out of five Indian internet users favor YouTube. The average daily views of YouTube Shorts are 70 billion, up 120% YoY. Over the past year, 88% of Indian web users aged 18–44 watched short-form video on TV. Indian viewers watch 21% of a single format, diversifying their content preferences. Google India’s Director of Marketing Partners, Satya Raghavan, noted YouTube’s importance in India’s 15-year digital transition. Indian internet consumers prefer the platform for watching videos, with the average user maintaining content from five outlets. With over 1.7 billion views of AI-related videos this year, generative AI in content production has also caught fans’ attention.
