For traders and investors, Zerodha provides in-depth stock market and financial courses. , has provided some words of wisdom for entrepreneurs in this post.
Nithin Kamath, Founder and CEO of Zerodha, is not one to jump on any trend. His bootstrapped firm, which has grown from 70,000 clients in 2016 to 10 million by 2022, is the poster kid for doing things differently.
“I believe some of these things would have been extremely difficult to follow through on if we were kind of supported,” Nithin adds.
While Nithin did not create Zerodha until 2010, his experience with trading dates back a decade. He grew up in a Marwadi area surrounded by folks eager to try their hand at stock trading. It was the late 1990s, and he began by using his mother’s offline trading account.
Early exposure to the trading sector aided him in developing a solid grasp of the market. Nithin temporarily worked at a contact center before launching his own consulting firm in 2005.
In addition, he formed groups on Yahoo Messenger and Orkut to share his skills and ideas. The NSE then launched a free trading platform, laying the groundwork for Zerodha’s creation.
Nithin says that’s basically what prompted him to introduce Zerodha in 2010.
He says, “The Zerodha team was seeking to tackle two problems. The first was, of course, to reduce trading expenses for really active traders, and the second was to increase company transparency. Because the way businesses are operated in the money sector is often highly opaque.”
Zerodha took six years to recruit 70,000 subscribers and another four years to reach two million. However, in recent years, the firm has seen spectacular development, with the goal of reaching 10 million users by 2022.
The entrance of CTO Kailash Nadh in 2013 and the introduction of Varsity in 2014 were two pivotal moments in Zerodha’s ascent. Varsity provides in-depth stock market and financial training for traders and investors. It aided Zerodha in broadening its target audience beyond active traders.
But, the turning moment came in December 2015, when the business offered zero brokerage equity investment.
Nithin feels everything was right with his entrepreneurial adventure and Zerodha’s meteoric development. He has no regrets about not spending more money on marketing or fundraising.
His most important piece of advise to young entrepreneurs is to “sharpen the axe before you begin cutting wood.”
In other words, before starting a business, try a variety of things, discover something you’re enthusiastic about, and devote yourself to it.
Nithin recalls, “So we decided to go zero for equity investment because we aren’t generating any money from equity investors anyhow. And it worked out really well because we got a lot of press as a consequence of it.”
.Zerodha’s ethos has always been to provide the finest experience possible to current clients and earn their confidence so that they feel driven to tell others about the brand. Once you’ve made the decision, keep the consumer at the center of all you do.
Nithin explains, “You may genuinely develop a substantial business without having to perform all of the marketing and advertising yourself.”