Apple is expected to raise the iPhone 15 price. Dan Ives, a prominent industry figure, has confirmed that the average selling price of the next iPhones will rise up to $200.
Many of Apple’s key design improvements for the iPhone 15 have already been exposed through leaks. But concerns are being raised that the tech giant could also raise the iPhone 15 price. And now this has been confirmed by a prominent industry figure.
Dan Ives, a well-known analyst with Wedbush, confirmed that the iPhone 15 price will certainly be more than current versions in a recent research note seen by Barron’s. Later, Ives made an appearance on TV and reaffirmed that the average selling price of the next iPhones will rise.
Ives has a proven track record in this area; he previously forewarned Apple about price hikes for the iPhone 14 outside of the United States, which they later implemented. With the iPhone 15 range, however, that is anticipated to change. Several experts and insiders forecast price increases of up to $200, notably for the iPhone 15 Pro and Pro Max variants.
Ives hasn’t given a precise number, but he is (by far) the most well-known person to support these price-hike assertions. Although American consumers will rightly be concerned about this, overseas consumers may experience the most shock since they may be subject to their second subsequent significant price hike.
Despite this, Ives is still positive on Apple and has increased his 12-month price objective for the company from $205 to $220. After finding that around 250 million iPhones had not been upgraded in more than four years, generating a significant backlog of potential consumers, he believes the iPhone 15 cycle might be a “trophy case” moment for the firm, shifting 235 million to 240 million devices.
We’ll have to wait and see if Apple did enough to promote the iPhone 15 range to get these sales. The iPhone 15 and iPhone 15 Plus are expected to have updated designs, and the iPhone 15 Pro and Pro Max versions are expected to have faster CPUs, better cameras, an “Action Button,” and a range-wide switch to USB-C. However, the overall enhancements are quite slight.
Early iPhone 16 reports also suggest that the device will be far more ambitious, with one well-known leaker even actively discouraging iPhone 15 upgrades. This year, Apple’s renownedly devoted fans will be put to the test when combined with price increases.
A reliable person who I’ve reached out to predicts that Apple will raise the price of the iPhone 15 as well. Ives believes that the average selling price of the next iPhones would increase, but according to my source, in the US, this is more likely to happen through price increases for the iPhone 15 Pro and Pro Max rather than for basic versions.
My source thinks that a $100 hike is more probable than prior reports that suggested rises of up to $200 since Apple has not yet decided whether to increase the price of the iPhone 15 and iPhone 15 Plus. If accurate, the pricing breakdown would be as follows:
iPhone 15 price – $799.
$899 for an iPhone 15 Plus
$1,099 for the iPhone 15 Pro.
$1,199 for the iPhone 15 Pro Max.
Given that the basic models are increasingly based on the Pro versions from the previous year, the bigger price difference between Pro and non-Pro would make a lot of sense. Like the iPhone 14 Pro and iPhone 14 Pro Max, the iPhone 15 and iPhone 15 Plus will have the same design and technology. The iPhone 15 Pro and Pro Max, on the other hand, will have a revised design, a new processor, and better cameras.
Given that the majority of iPhones are also purchased on long-term contracts, a $100 price rise is unlikely to deter Pro purchasers, but the larger difference may be sufficient to revive basic model sales, which have been stagnant for some time. So, might raising pricing help Apple sell more iPhones? It’s quite likely.
Investor Haitong International Securities’ industry analyst Jeff Pu has weighed in on the rumors that Apple would raise the price of the iPhone 15.
Pu predicts that an increase in the price of the iPhone 15 Pro Max would result in an increase in the average selling price of iPhone 15 models, according to an investor’s letter seen by Supercharged. Contrary to prior rumors, which suggested that both iPhone 15 Pro variants will increase in popularity, Apple is reportedly focusing on bridging the gap between Pro and regular iPhones.
Early in the year, there was considerable speculation that Apple will produce an iPhone 15 Ultra to take the place of the Pro Max or even to sit above it at a higher price point, but that model was immediately dismissed. However, the iPhone 15 Pro Max will set itself apart from the iPhone 15 Pro with a periscope optical zoom lens; Apple may decide that this feature justifies a separate price increase.
Pu predicts that the iPhone 15 range will have increased RAM performance, quicker LPDDR5 being released for regular models, as well as new 48-megapixel primary cameras with three-stacked sensors, in addition to lower prices. According to Apple’s trickle-down technique for recent generations of entry-level iPhones, this sensor first emerged on the iPhone 14 Pro and Pro Max.
In keeping with this trend, Pu claims that the iPhone 15 and iPhone 15 Plus will employ the 4nm A16 Bionic processor from the iPhone 14 Pro and Pro Max, while the iPhone 15 Pro and Pro Max will use the next-generation 3nm A17. He emphasized once more that the periscope lens will only be available on the iPhone 15 Pro Max.
From a development standpoint, Apple’s plan of gradually integrating Pro capabilities into regular models makes a lot of sense. However, it cannot be denied that this gives the impression that entry-level iPhones are an afterthought.
