According to a report, Tata Group has held its lead as the most valuable brand in the country, with its brand worth increasing by 12% to $24 billion. Infosys is the second most valuable Indian brand, with a 52% increase.
According to a research by brand valuation consultant Brand Finance, Tata Group has held its lead as the most valuable brand in the country, with its brand value increasing by 12% to $24 billion. According to the study, the Tata Group expanded its strategic business and leadership objectives through global brand building operations. In its annual Brand Finance India 100 rating, it compiles India’s top 100 most valuable and powerful brands. Infosys is the second most valuable Indian brand, with a 52% increase. According to the analysis, the Infosys brand grew significantly during the pandemic, with its brand worth jumping from around $7.1 billion pre-pandemic to its present value, an increase of 80 percent.
Furthermore, despite a decline in ranking to third place this year, the company’s brand value increased by 28% to $11.1 billion. Reliance kept fourth place with a brand value of $8.6 billion, a 5% increase. According to top brand valuation consultant Brand Finance, the Taj Hotel’s brand value has increased by 6% to $314 million, making it the strongest brand in the list, with a Brand Strength Index (BSI) score of 88.9 out of 100 and a matching AAA brand grade.
The epidemic and ensuing national lockdowns had the greatest impact on the hospitality industry, forcing firms to reinvent their tactics in order to remain relevant to the needs of travelers.
“The hospitality industry is recovering, with five-star business hotels in major cities around the country seeing occupancy rates of 75% to 80% in the last month,” according to the report. Banking brands’ brand value climbed by 16%, IT services brands’ value increased by 15%, and telecom brands’ value increased by 7% in India, attaining high brand value as the economy recovers from the effects of Covid-19.
The year 2022 marks a watershed moment in the Indian IT services sector, with the industry surpassing $200 billion in total revenue and $5 million in total manpower. TCS’s brand value increased by 12% to $16.7 billion. Other IT organizations, such as Accenture, Wipro, HCL, and Tech Mahindra, saw their brand worth improve by 39%, 48%, 10%, and 30%, respectively. Accenture, Wipro, HCL, and Tech Mahindra have brand values of $36.2 billion, $6.4 billion, $6.1 billion, and $3 billion, respectively.
The Indian telecoms industry is building a name for itself on a worldwide scale. With 1.16 billion subscribers, India is the world’s second-largest telecoms market. Airtel, with a brand worth of $7.7 billion, leads the Indian telecommunications market, with a 28 percent increase in brand value.
In second place, Jio, with a brand worth of $5.1 billion, demonstrates growth, followed by VI, with a brand value of $767 million, which remains resilient despite severe business issues.