Deep Rooted raises $12.5M to expand its farm-to-consumer business

Farm-to-consumer company Deep Rooted has secured funding of $12.5 million. Among other
things, the startup will use the money to expand its operations to cover major South Indian cities.
Deep Rooted, a farm-to-consumer firm, said on Thursday that it has secured $12.5 million in investment
led by IvyCap Ventures, with participation from previous investors such as Accel, Omnivore, and
Mayfield.
The Bengaluru-based startup, which is currently operating in Bengaluru, Hyderabad, and Chennai, plans
to expand its operations to cover major cities in South India, strengthen its technology stack, and
proactively hire across marketing, technology, and business functions over the next 12 months.
Avinash B R, Gururaj Rao, Arvind Murali, and Santhosh Narasipura cofounded Deep Rooted in 2020.
Deep Rooted Cofounder Avinash BR said, “We are excited to collaborate with IvyCapas as we grow
across South India, working directly with farmers and bringing the freshest fruits and veggies to urban
customers.”
Ashish Wadhwani, partner at IvyCap Ventures, added, “Fruits & Vegetables (F&V) as a sector is ripe for
disruption. With its concentration on F&V, Deep Rooted has already demonstrated a sustainable and
lucrative vision of the sector while offering value to both farmers and end customers.”