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Dream Sports eyes new subscribers for hockey, kabaddi, others

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The two co-founders of FanCode, Yannick Colaco and Prasana Krishnan, have over ten years of combined experience in the sports media industry. They established the sports streaming service FanCode in 2019, which broadcasts specialised sporting events like the PGA Tour (golf), Saudi Cup horse race, Pakistan Super League, and Bangladesh Premier League. It is presently concentrating on sports like rugby, volleyball, kabaddi, basketball, tennis, and other verticals.

The platform has been concentrating on developing cricket as a vertical for the previous two years, hosting 4,500 cricket matches out of around 6,500 live sporting events. FanCode intends to stream roughly 20,000 sporting events, of which 10,000 will be used to develop more sports verticals.

The EuroLeague basketball competition, the Hockey World Cup, and other competitions in the new sports categories have already begun to be streamed. Among other women’s sports competitions, FanCode is now broadcasting the Women’s Super League (WSL).

A sports streaming company called FanCode has partnered with Google Cloud to gain access to consumer data and increase fan engagement.

The company says it used Google’s infrastructure and technology to start the bilateral series between India and the West Indies, which was webcast the previous year. The team was motivated by customer feedback to introduce additional sporting events and micro-priced membership bundles.

18 to 24 year olds made up 42.51% of users in February, followed by 25 to 34 year olds at 30.55%. 3.6 million People visited the platform last month, up from 3.2 million in January and 2.4 million in December 2022.

Among other streaming services, Fancode presently competes with VU Sport, JioCinema, Disney+ Hotstar, and Sony. With a projected CAGR of 38%, the market for fantasy sports games is now valued at Rs 34,600 crore.

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