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Flipkart to bolster its e-commerce ecosystem with ANS Commerce acquisition

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Flipkart to bolster its e-commerce ecosystem with ANS Commerce acquisition

Flipkart has announced the acquisition of ANS Commerce. The deal will enable Flipkart  to bolster its e-commerce ecosystem.

Flipkart, the e-commerce arm of the Walmart Group, announced the acquisition of ANS Commerce on Tuesday in order to bolster its online retail ecosystem in the country. Flipkart stated that following the acquisition, ANS Commerce will continue to function as an independent e-commerce solutions platform under its current leadership team.

Ravi Iyer, Flipkart’s senior vice president and head of corporate development, said, “Our relationship with ANS Commerce began last year when they were a part of Flipkart’s tech startup accelerator program, Flipkart Leap. Flipkart is now delighted to welcome the ANS Commerce team to the Flipkart group.”

Since its inception in 2017, ANS Commerce has worked with over 100 clients across enterprise, mid-market, and D2C (Direct-to-Consumer) brands in various categories.

ANS’s primary focus is on the direct-to-consumer (D2C) segment, which is rapidly expanding in the Indian market as more brands seek to engage with their customers.

The founders of ANS Commerce stated, “We’ve seen a major shift in consumer behavior in recent years, and as a result, brands’ approaches to engaging with customers have shifted. We are delighted to be involved with the Flipkart group as we continue to assist brands in leveraging the power of technology to reach customers and create more value “

Anand Lakshminarayanan, Flipkart’s senior vice president, shopping experiences and commerce cloud, said, “We are excited to bring new SaaS services via ANS Commerce to help Indian brands on their D2C journey. Flipkart also looks forward to launching new industry-leading SaaS services to businesses adopting digitization.”

Subject to customary closing conditions, the transaction is scheduled to close in the second half of 2022.

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