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From CA to Entrepreneur: Meet Vineeta Agrawal who built a Rs. 1 cr intimate care brand

Vineeta Agrawal is the creator and CEO of VinzBerry, an intimate care and wellness business situated in Kolkata. This is her second business, having started ARVG & Associates with Rs 2 lakh in 2012. VinzBerry, which was launched in March of this year, has already produced Rs 30 lakh in income and is anticipated to reach Rs 1 crore by the end of current fiscal year.

Vineeta Agrawal is the creator and CEO of VinzBerry, an intimate care and wellness business situated in Kolkata.

VinzBerry, which was launched in March of this year, has already produced Rs 30 lakh in income and is anticipated to reach Rs 1 crore by the end of current fiscal year.

Vineeta hails from a strict Marwari family and married at the age of 20 into an even more orthodox household. She has battled against the odds and won every battle.

She was born in Kahalgaon, Bihar, and moved to Kolkata when she was a year old when her father acquired a job at Usha Martin, a steel wire production business.

She attended a Hindi medium school until fourth grade, then transferred to Balika Shiksha Sadan, where she struggled to learn English. She obtained her B.Com honours from Shivnath Shastri College, Kolkata, the next year, and subsequently studied chartered accountancy.

Vineeta Agrawal is a 40-year-old businesswoman who has also managed a house. She created VinzBerry, an intimate and personal care firm, in June last year and debuted the brand in March this year.

VinzBerry is a bootstrapped start-up with an initial investment of Rs 50 lakh, and its collection is tailored to the body shapes of Indian women.

They now have 14 SKUs and want to add more in areas such as sexual wellness, mental health, intimate hygiene, and so on. 60% of their sales come from ecommerce portals, 10% from their own website, and 30% from retail locations including Happy Soul Shop (Goa), Health and Glow, Wellness Forever, and Beauty and Beyond.

Vineeta’s husband, KapilAgrawal, is a Citi Bank director, and her son, RohanKrishayAgrawal, is a Class 12 student at La Martiniere for Boys in Kolkata.

Vineeta enjoys dancing, listening to music, pottering in the garden, and travelling when she is not working.

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