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Friday, March 29, 2024

Good news in summer heat: Coke cuts price as Mukesh Ambani enters cola market

Reliance Consumer Products purchased Campa Cola from Pure Drink Group in 2022 for Rs 22 crore. Following this acquisition, and shortly after Holi, the firm launched the 50-year-old iconic beverage brand Campa Cola in Orange, Lemon, and Cola flavours.

Mukesh Ambani, Reliance Industries’ chairman and Asia’s richest man, is constantly growing his firm. He inked an agreement to enter the cola business last year and made a bold debut soon after Holi by announcing the introduction of three varieties of Campa Cola, Reliance’s most recognised brand of the 1970s. Following this, a price war in the Cola market began, and other firms began lowering the cost of their products.

Reliance Consumer Products agreed to a Rs 22 crore contract with Pure Drink Group in 2022. After this agreement, there was a plan to market the product on Diwali initially, but it was later extended until Holi 2023.Campa Cola, a 50-year-old popular beverage brand, was recently released in Orange, Lemon, and Cola tastes. Its immediate competitors include Pepsi, Coca-Cola, and Sprite, which are already on the market.

After the debut of three Campa Cola varieties, the pressure is obvious on other corporations that dominate the cola industry. Furthermore, due to rising temperatures and increased demand for soft drinks, Coca-Cola has chosen to lower product pricing, particularly in areas with the lowest supply levels. According to sources, the price of a 200ML bottle has been decreased by Rs 5.

According to the reports, after the Coca-Cola Company’s decision to decrease the price, the 200 ML bottle, which used to cost Rs 15, has now been dropped to Rs 10 in states like as Madhya Pradesh, Telangana, and Maharashtra. In addition, the crate deposit paid by shops to retain Coca-Cola glass bottles has been waived, which typically varies between Rs 50 and Rs 100.

It is worth noting that Campa Cola is India’s own own sparkling beverage brand. From 1949 till the early 1970s, Pure Drink Group was the exclusive distributor of Coca-Cola in India. Once Coca-Cola left the nation, Pure Drinks established its own brand Campa Cola, which quickly became the leading brand in this industry. Its motto, “The Great Indian Taste,” was popular at the time and has since made a significant comeback.

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