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Thursday, October 5, 2023

How silk farmers are becoming successful entrepreneurs through ReshaMandi

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ReshaMandi is an agri-tech application that serves as an ecosystem for the natural fiber supply chain. This article shows how silk farmers are becoming successful entrepreneurs with the help of the company.

ReshaMandi is an ecosystem for the natural fiber supply chain in the form of an agri-tech application that links the spectrum of farmers, silk weavers, and merchants. But before we get into ReshaMandi, here are a few facts about silk.

Silk, often known as the queen of textile materials, is the most beautiful textile fabric in the world. Did you know that a silk rope is more powerful than a similarly thick metal wire? Yes, you read that correctly: a silk rope is as strong as a similarly thick metal wire.

Without silk clothing, especially saris for ladies, our wardrobe is incomplete. Saris are a cultural icon for the weaving community in our nation.  Mulberry silk is the highest grade silk available on the market; it is 100% natural, odorless, and nontoxic, and it includes Sericin, an ingredient that minimizes the likelihood of allergy, making it the best-selling silk in India.

Tamil Nadu, Mysore, West Bengal, Karnataka, and Andhra Pradesh are the Indian states that manufacture this type of silk. ReshaMandi assists silk reelers in obtaining consistent, high-quality, and cost-effective cocoons, as well as a 1-click platform for silk yarn market connection.

This firm ensures that well-graded cocoons are obtained from farmers and provided to reelers, who produce the finest quality yarn, which is subsequently available to weavers and connected to merchants.

Mayank Tiwari, an NIFT graduate, founded ReshaMandi in 2020. Mayank is from Bengaluru, Karnataka, and he has spent the last 10 years working with craftsmen, handloom weavers, and textile workers.

With Co-Founder & CTO Saurabh Agarwal, a B.Tech graduate with 15 years of experience working in the IT business, he intended to establish an impacting resource for farmers. He understands sophisticated technologies, software architecture, and innovation.

During the COVID epidemic, Saurabh and his family booked a one-way flight from the United States to India, and they haven’t looked back since. Saurabh Agarwal is well-versed in software architecture, innovation, and cutting-edge technology. ReshaMandi claims to be working on an appropriate technology that is redefining natural fiber farming in India, empowering farmers and transforming them into successful businesses since they understand the demands of farmers and those in need.

ReshaMandi has launched ReshaWeaves, an e-commerce initiative that allows customers to purchase the best weaves from around India. ReshaMandi works with 60,000 farmers, over 7,500 yarn makers, 10,000 weavers, textile mills, and 3,500 SME retailers (small and medium-sized enterprises).

Reshamandi is also growing as a farmer’s retail merchant. The software tracks purchases, consumption trends, price, and the seamless integration of 3,500 shops on a single platform. Reshamandi attempts to address all of the challenges that farmers face on a daily basis, such as weak market connections, insufficient storage facilities, a lack of money, unethical farming techniques, and illiteracy.

The founders created equipment and software for farmers, and the app provides varied information across the value chain. ReshaMandi use these gadgets to assess quality at two unique levels: mulberry farmlands and silk plants. They are used in farm beds to monitor variables like as temperature, light, air quality, and humidity. Both devices are linked via an application that assists farmers by sending alarms and other information. The software supports in the administration of company finances, the acquisition of best practices, the purchasing of machine tools and equipment for weavers, and the use of aI-enabled-quality to check the quality of the cocoons.

They also have a massive network of procurement centers all throughout India where farmers may communicate with ReshaMandi team members via phone calls or by physically visiting the center.

ReshaMandi is accessible in various regional Indian languages in addition to English, including Hindi, Kannada, Tamil, Telugu, and Marathi, allowing farmers in rural regions easy access to the program. Reshamandi attempts to address all of the challenges that farmers face on a daily basis, such as weak market connections, insufficient storage facilities, a lack of money, inappropriate farming techniques, and misinformation.

You should also read about an IIT-Madras alumnus who quit his job to help 160 farmers establish over 400 acres of communal forest.

ReshaMandi provides assistance and solutions to farmers through technology-enabled solutions.  The company’s AI technology is providing simple and cost-effective solutions to the silk industry while cooperating with farmers. Farmers are now able to sell their crops without having to travel hundreds of kilometers.

ReshaMandi is helping the farmers save time by providing an analytical report during their  meeting. Profits can be increased by setting right rates based on the high quality of their items.

The company is improving farming methods through training farmers on proper techniques, equipment, seeds, and technology.

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