In 2021, Dachier was launched to provide custom-made clothing and connect skilled tailors with clients. The Bengaluru startup offers personalized styling, modification, repair, tailor-at-home, and measuring services. 100
Indian neighborhoods are plenty of tailor businesses that modify and customize garments. However, most tailoring and boutique services are unorganized and manually managed. Ecommerce and Instagram buying have given retail fashion a solid digital foundation, while custom-made clothing is becoming more popular due to the urge to stand out and designer collaborations.
However, not everyone can afford customized apparel. Friends and relatives Soumya Mohanty, Krishna Mohan Chebrolu, Birendra Sahoo, and Neha Nagendra realized the tailoring and boutique sector hadn’t used technology or digital solutions to run the business.
CEO and CTO Mohanty says, “The stitching service is still maintained manually, and the ecology is entirely unorganized. This causes bad customer service.”
In 2021, they launched Dachier to provide inexpensive bespoke clothes and connect skilled tailors with clients. The beginning The concept came from brainstorming, like most enterprises. He recalls debating the implications of internet platforms in many industries, from buying milk packets to booking cabs, one Saturday afternoon. The bespoke garment industry needs a digital platform for stakeholders. The Bengaluru-based firm hosts a marketplace for retailers, tailors, and fashion designers and offers personalized styling, modification and repair, tailor-at-home, and measuring.
Mohanty says, “Our goal is to transform these tasks, provide tools to manage day-to-day operations, improve customer communication, aid decision-making, and reach more customers.”
The founders bootstrapped the firm with Rs 20 lakh from savings. Technological change Dachier is a B2B2C firm that offers suppliers and customers ‘STITCHAT’, a SaaS platform. It provides order, broadcast, inventory, and staff management, among other services. Dachier The Dachier SaaS platform ‘STITCHAT’ connects all stakeholders (dressmakers, manufacturing units, fabric units, fashion accessory units, institutions, etc.) and serves as a one-stop shop for them to market their services in this ecosystem.
Mohanty says, “We intend to disrupt the personalized apparel sector and improve the ecosystem with clever digital technologies.”
Waste management, social media management, fashion designers as a service (FDaaS), and fashion and fabric trends are also offered. This firm will shortly launch Business Intelligence and Data Analytics. The digital services help shops and tailors improve customer service.
He says, “The fashion tech digital platform automates business tasks and helps boutiques and tailors delight customers and grow.”
From modest modification shops to boutiques, the firm has over 500 vendors on its site. It will add 10,000 retailers by 2024. Also Read Fashion-forward Adwaita Nayar leads Nykaa. Business model Next quarter, Dachier will switch to a freemium strategy from free. Subscriptions, listing fees (regular and premium), and B2B sales commissions—which vary from 10-30% depending on demand—will generate money, with most of it coming from the STITCHAT app. The creators did not divulge the revenue. Dachier’s STITCHAT app serves retailers, tailors, fashion designers, institutes, and manufacturers. It has over 700 5-star Google Play Store downloads and 10% daily active users. The iOS app will debut in Q2. The app will stay free for fundamental functions that assist organize daily operations. Premium services will cost.
Data analytics will provide merchandise insights into firms in its trash management and catalogue premium management services.
He says, “Our internal team onboards different stakeholders on our SaaS platform and provides a common platform.”
The firm is creating a consumer app for launch. Partners with garment labels and manufacturing facilities (fabrics and fashion accessories) will help the firm add 25,000 partners in three years and 25 lakh users. Dachier operates in Bengaluru and Bhubaneswar. It will extend to Chennai, Mumbai, Kolkata, and Hyderabad by year’s end. The firm faces competition from Cloud Tailor, Fashinza, Just Dial, Sulekha, OLX, and Binks. “Unlike other companies, we provide businesses and customers customized services. We aspire to offer end-to-end user solutions “Mohanty. Other than the founders and stockholders, the startup employs four workers. Also Read A Gurugram startup teaches kids money management. The journey ahead Fact MR estimates that the worldwide tailoring and modification services market will grow 4.7% to $14.9 billion by 2032 from $9.4 billion in 2022. Dachier raised Rs 45 lakh from angel investors in February.
The startup needs more funding for growth, product development, and marketing. It wants to grow into retail clothes and streamline the supply chain with powerful digital branding and targeting solutions for schools, universities, academies, and other organizations. The firm plans to develop a fashion label, e-learning solution, and Fashion Designing Academy in the following years.
