Humanify Technologies, a Mumbai-based startup, offers a B2B SaaS research platform called Explorastory, which decodes unstructured conversations into real-time user research reports. The platform connects companies to customers and allows users to watch their experiences live. Humanify has closed a pre-Series A round led by Godrej & Boyce to boost its AI and deep tech insights. The company serves 8-10 clients, including Eureka Forbes and Go Desi.
Humanify Technologies, founded by Geetika Kambli and Jashish Kambli in May 2022, is a Mumbai-based startup that guides businesses to adopt new technology and drive user insights to understand human behavior and become more sensitive to human needs. The company’s debut product, Explorastory, is a B2B SaaS research platform that decodes unstructured conversations and observations into a real-time user research report available on demand at a fraction of the typical cost and time.
Humanify Technologies was founded by Geetika and Jashish Kambli in May 2022 and launched ExploraStory to connect companies directly to their customers and watch their experiences live. The platform allows users to get the right respondent for a study, run user studies for different use cases, and curate advanced analysis to find patterns in given unstructured data on the platform.
The company has closed an undisclosed pre-Series A round led by Godrej & Boyce, the flagship company of the Godrej Group, to boost its insight generation platform, leveraging current advancements in artificial intelligence (AI) and deep tech. Geetika, who has worked at Unilever and Johnson and Johnson after completing her MBA, has a first-hand understanding of what leading agencies are doing and has co-founded the Centre for Behavioral Research at Future Factory, which leverages design research methodologies in behavioural, cognitive, and social sciences.
Humanify’s research reports, generated through Explorastory, closely mimic the human experience, helping businesses get directly in touch with their users, watch their experiences live, and generate real-time research results customised to the use case by leveraging AI. Unlike traditional research that relies on graphs for survey summaries and verbatim for interview summaries, Humanify’s reports include all types of media, providing a reporting experience that closely mirrors real human interactions.
Humanify’s focus on the human element and its impact sets it apart from the rest. The company has a dual customer focus—first, consumer goods brands, including FMCG, appliances, and home and lifestyle companies, and second, service companies like banks and media and entertainment enterprises. Its revenue model is rooted in the subscription-based—pay-per-use framework that underpins SaaS products. Users can procure a predetermined set of research hours and use them as needed, with the flexibility to top up as required.
At present, Humanify serves 8-10 clients, including Eureka Forbes, Godrej & Boyce, and Go Desi. With Eureka Forbes, Humanify is helping it assess its service plans, including which plans to offer, features to include, and how to price them effectively. Geetika plans to extend its product offerings using AI to significantly improve the user experience and possibilities of learning from users in real-time.
Conclusion
Humanify Technologies, a Mumbai-based startup, is a B2B SaaS research platform that enables businesses to adopt new technology and drive user insights to understand human behavior. The company’s debut product, Explorastory, decodes unstructured conversations and observations into real-time user research reports available on demand at a fraction of the typical cost and time. The platform connects companies directly to their customers and allows users to get the right respondent for a study, run user studies for different use cases, and curate advanced analysis to find patterns in given unstructured data. Humanify has closed an undisclosed pre-Series A round led by Godrej & Boyce to boost its insight generation platform, leveraging advancements in artificial intelligence and deep tech. The company’s research reports closely mimic the human experience, helping businesses get directly in touch with their users and generate real-time research results customized to the use case. Humanify serves 8-10 clients, including Eureka Forbes, Godrej & Boyce, and Go Desi, and plans to extend its product offerings using AI to significantly improve the user experience and learning possibilities in real-time.
