Mumbai, October 20, 2024 – In a notable shift in branding and marketing dynamics, the influence of social media personalities has eclipsed that of traditional Bollywood celebrities. Recognizing this trend, Times Applaud Pvt Ltd hosted The Trends Award 2024 on October 19 at the Ginger Hotel in Mumbai. This innovative event celebrated the contributions of digital creatives who inspire, entertain, and engage vast audiences across various platforms.
The awards ceremony was a vibrant celebration of excellence in social media, bringing together a star-studded lineup of influencers, dignitaries, and industry leaders. Esteemed guests included veteran actor Ranjeet, known for his iconic negative roles in Bollywood, who served as the Guest of Honour. His presence added a nostalgic touch to the proceedings, highlighting the merging of traditional and digital entertainment realms.
The event was graced by the founders and directors of Times Applaud, Mr. Tausif Patel and Mr. Sunil Pandey, alongside CEO Mr. Nitin Gohil. They welcomed the chief guest and sponsor, Dr. Basant Goel, CEO of Goel Medicos and a world-renowned philanthropist, to the podium. The evening began with a ceremonial lamp lighting and a heartfelt felicitation of the dignitaries.
During his address, Ranjeet Ji reflected on the evolving landscape of influence, stating, “Earlier, the audience used to get influenced by the film fraternity alone, but now there is a shift in society’s thought process. The growing influence of social media in shaping contemporary narratives and connecting people worldwide is enormous.”
A total of 35 winners were honored during the ceremony, representing a diverse mix of trailblazers recognized for their unique voices and impactful contributions. The excitement among award recipients was palpable as they accepted their accolades, underscoring the significance of these recognitions in their professional journeys.
One of the highlighted winners was Nivaan Sen, an accomplished actor and producer known for his production house, Urban Boat Films. Nivaan gained fame as the Runner-Up of India’s first acting and dancing reality show, Zee Cine Stars Ki Khoj, and has received accolades for his performances in popular television and OTT shows, including Kahani Ghar Ghar Ki, Do Hanso Ka Joda, Khotte Sikke, Pyar Ka Dard Hai, and Ghum Hai Kisi Ke Pyaar Mein.
As the night concluded, The Trends Award 2024 stood as a testament to the burgeoning impact of social media influencers in today’s entertainment landscape, celebrating their vital role in contemporary storytelling and audience engagement.
