Mumbai, October 19, 2024 — In a significant shift in branding and marketing dynamics, social media influencers are now resonating more with audiences than traditional Bollywood celebrities. Acknowledging this emerging trend, Times Applaud Pvt Ltd hosted ‘The Trends Award 2024’ at Ginger Hotel, celebrating the innovative contributions of digital creatives who inspire and entertain through their platforms.
The award ceremony, held in Mumbai—the financial and entertainment capital of India—was a vibrant celebration of excellence in social media and its impact on contemporary storytelling. The event gathered an exciting lineup of social media influencers, dignitaries, and industry leaders, showcasing the power of digital platforms in shaping modern narratives.
The evening featured esteemed guests, including veteran actor Ranjeet, known for his iconic negative roles in Bollywood, who served as the Guest of Honour. His presence added a touch of nostalgia and prestige to the ceremony. Founders and Directors Mr. Tausif Patel and Mr. Sunil Pandey, along with CEO Mr. Nitin Gohil, welcomed the Chief Guest and sponsor, Dr. Basant Goel—CEO of Goel Medicos and a renowned philanthropist—with a ceremonial lamp lighting and felicitation.
During the event, Ranjeet shared his insights on the growing influence of social media and the significance of the awards. He stated, “Earlier, the audience used to get influenced by the film fraternity alone, but now there is a shift in society’s thought process. The enormous influence of social media in shaping contemporary narratives and connecting people worldwide cannot be underestimated.”
A total of 35 winners were honored across various categories, recognizing trailblazers for their unique voices and impactful contributions. Among the recipients was Sohel F Fidai, celebrated as a Selfie Journalist. Fidai has redefined modern journalism by blending storytelling with visual creativity, capturing news through selfies and reshaping how current events are experienced.
The award winners expressed their excitement and gratitude, emphasizing the importance of these recognitions in their journeys as digital creators. The Trends Award 2024 not only highlighted the talents within the social media landscape but also reinforced the notion that influencers are leading a new era of connection and storytelling in the digital age.
