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Tuesday, December 6, 2022

Indian govt launches SETU program for Indian startups to connect with US investors

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The Indian government’s Supporting Entrepreneurs in Transformation and Upskilling (SETU) project attempts to assist aspiring entrepreneurs with capital, market access, and commercialization. MAARG has successfully onboarded over 200 mentors for mentorship throughout the world.

Minister of Commerce Piyush Goyal launched the US Startup SETU – Supporting Entrepreneurs in Transformation and Upskilling programme in San Francisco, with the goal of connecting Indian start-ups to US-based investors and start-up ecosystem leaders for mentorship and assistance in a variety of areas.

The programme attempts to assist aspiring entrepreneurs in areas such as finance, market access, and commercialization. With so much being talked about the initiative, people are curious about how SETU would link Indian start-ups with US investors, who can apply, funding information, and other specifics.

SETU, or Supporting Entrepreneurs in Transformation and Upskilling, is an Indian government project that provides mentorship and support to aspiring entrepreneurs and start-ups in India in order to connect them with US-based investors and start-up ecosystem leaders.

SETU’s Mission:

Breaking down geographical boundaries between mentors in the United States who want to invest in entrepreneurship and rising firms in India.

How would they make contact with Indian business owners?

All interactions can take place through the Startup India initiative MAARG, which stands for Mentorship, Advisory, Assistance, Resilience, and Growth. This one-stop shop for finding solutions for startups in India was created with the intention of being reachable from any region of the nation to connect with a mentor.

The government claims that a mentor from MAARG will provide human intelligence to help the companies.

MAARG has successfully onboarded over 200 mentors for mentorship throughout the world.

MAARG core capabilities:

a) Make access easier.

b) use artificial intelligence in dating

c) arrange meetings online

d) hosting master courses

e) offer a unique dashboard with features, statistics, and other information that is pertinent.

f) host cohort-based activities that will enable facilitators of the startup ecosystem to participate in the programme.

g) And encourage initiatives that are driven by outcomes.

Anyone may apply:

Any aspiring company owner or Indian startup that wants to expand its operation.

Funding:

Although the government has not yet made clear how the funding problem will be resolved, it is expected that mentors would help aspiring entrepreneurs and startups approach investors for funding.

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