Jug Jugg Jeeyo’ was one of 2022’s most awaited movies at the box office. Find out the marketing strategies used by the movie to attract the masses.
The film ‘Jug Jugg Jeeyo’ is about a Punjabi family and the divorces that occur in two generations of the Saini household in Patiala. With a solid background score, the film became one of the year’s most popular family entertainers.
Let’s see how the filmmakers created a buzz around the film in order for it to stick in the minds of the audience. After all, it was one of the Dharma camp’s first films to hit theatres in over two years.
1. The initial buzz
The producers announced a pan-India poster launch across all social media platforms, encouraging fans to send videos of themselves saying the phrase “JugJugg Jeeyo” in their native language.
One lucky winner from each state and union territory was chosen to be a part of the film’s first poster launch. Two days later, the winners from across the country were announced.
2. Publication of Posters
Every winner received one motion poster, which was launched first by the fans and then by the star cast after 10 minutes. This was done with privacy and issues concerning movie leaks in mind. Following that, social media platforms saw the release of creatives involving audience reactions to posters and engagement.
3. Pre-trailer, trailer launch, and post-trailer activities
A video of the cast grooving and announcing the trailer release date was shared on social media. During the trailer launch event schedule, the masses were informed about the range of activities that were held for the launch.
The makers launched the trailer amidst much fanfare, both online and offline on May 22, this year, and got 43 million views in just 24 hours. The makers then introduced the different characters of Jugg Jugg Jeeyo, one after the other.
4. Background Score
The makers gave Jugg Jugg Jeeyo some of the most memorable tracks. Especially the party song- Nach Punjaabban, which was launched on May 22 and the hook step became popular, with countless reels being made on it.Another popular song in the film was Rang Saari, which exuded colour and sizzling chemistry between the lead actors.
5. Pre-release advertising
The film kept audiences engaged with constant updates about the film, such as cities where the cast members are promoting the film and even the countdown to its release, thanks to quirky creatives and interesting brand associations.
6. Post-release marketing
The film was released after a two-year hiatus due to the epidemic. As a result, promotional efforts continued long after the release.
The filmmakers enlisted the help of influencers, youtubers, critics, and millennials to bring the film to a wider audience. The producers were succeeded in building enough excitement around the year’s family entertainer.
Using the film’s background score improved the film’s popularity significantly. Also, the cast’s pan-India advertising contributed to Jug Jugg Jeeyo being an unforgettable cinematic family experience after a long time
