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Khursheed Alam who built Saifi Con Fab Systems after quitting Bata now eyes warehouse automation solutions sector

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Saifi Con Fab Systems has come a long way from making conveyors to entering the warehouse automation sector. Khursheed Alam, who founded the company, now intends to make it a leader in the sector.

With the implementation of COVID-19, businesses have realised that they cannot continue as they have done in the past without embracing technology. The pandemic has hastened the rate at which firms, particularly small and medium-sized enterprises (SMBs), adopt technology. This also implies that India is ushering in a “new industrial revolution” characterised by the usage of technologies such as IoT, connectivity, artificial intelligence, machine learning, automation, sophisticated engineering, and many more.

Khursheed Alam, founded Faridabad-based Saifi Con Fab Systems in 1987 after quitting shoemaker Bata. Saifi has grown a lot in the previous 35 years, from a small material manufacturing company to constructing conveyors. It has also witnessed India’s developing industrial and warehouse ecosystem. 

Khursheed began by using his lathe machine to make machine components for shoe production machines, which he did until around 1997, when he began looking for new prospects in the market. And he did step into one of the most significant holes in the Indian manufacturing sector. And he did step into one of the most significant holes in the Indian manufacturing sector.

India was in desperate need of better technology and equipment at the time, especially after opening up its economy in 1991, when indigenous firms had to compete with international behemoths who had entered the market. As the internet boom sprFarazead throughout India, he gradually built his own website and became listed on B2B platforms such as IndiaMART to increase sales. 

Khursheed then relocated to a larger facility in Faridabad in 2004, and created two more facilities in the years that followed. In Faridabad, Saifi Con Fab Systems has three manufacturing facilities.

Ecommerce grew at an extraordinary rate between 2010 and 2015. According to numerous statistics, India has the third-largest online client base after China and the United States. As online delivery began to gain traction in the Indian market, Khursheed Alam, who was joined by his son, Faraz Alam, in 2018, noticed the trend. 

Faraz says, “Ecommerce companies have realised that they cannot reduce the time it takes to transfer things from a warehouse to a person’s home. so they have no choice but to make warehouse operations as frictionless and productive as possible.”

Khursheed and Faraz began building a separate brand in 2018 that focused solely on smart warehouse automation technologies. After two years of research and development, the father-son team established Atmos Systems in 2020.

According to Mordor Intelligence, the Indian warehouse automation market was worth $86.2 million in 2020 and is expected to reach $512.2 million by 2026, growing at a CAGR of 26.4 percent during the forecast period. Amazon recently announced a $5 billion investment to establish automated warehouses in India.

The business plan

Atmos Systems offers complete warehousing systems that make use of technologies such as the Internet of Things, automation, and others. Atmos first assesses a company’s exact storage needs, then begins work on developing the best solution, which includes smart conveyors and software solutions and takes around 15 days to complete. Once everything is in place, it runs tests before presenting it to the client. Atmos offers solutions such as Autonomous Case-Handling Robotic System for intelligent picking and handling of products and Robotic Palletising System for carrying heavy objects from one location to another using pallets under its brand.

The Dimensioning Weighing Scanning (DWS) System is an excellent tool for recording product measurements and weight automatically. Sortation Systems enable accuracy in sorting products based on established attributes, claims, and specifications. Faraz Atmos’ initial client was Nykaa, and it now includes large groups including Escorts, Hero, and Onida in its portfolio.

According to Faraz, the average project costs Rs 50 lakh to Rs 10 crore, including installation and packaging charges. Atmos also provides a one-year warranty to its customers and sends some of its specialists to work alongside these companies for the first few months so the clients can have a feel for the machines and systems. 

Since its establishment, Atmos has generated a total income of Rs 10 crore. Faraz says the father-son team intends to make Atmos a leading provider of warehousing solutions in the next years.


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