Menstruation is still considered taboo in India due to a lack of understanding and misinformation that has persisted for decades. Floren’s goal is to break down all health and hygiene taboos. Millions of individuals have the opportunity to learn about the beauty of menstruation and that there is no shame in menstruating.
Floren’s goal is to break down all health and hygiene taboos.
Sana Mittal, the founder of Floren, wants to alter the game in India by removing the taboo around menstruation health.
Floren’s team discovered that out of 60.47 million women in India, around 40 million are menstruation, with just 0.3 percent utilising menstrual cups.
The brand is already aware of why it promotes menstrual cups, but it is also highly responsible because it conducts various seminars in colleges to dispel myths about female hygiene, the menstrual cycle, and its products. The brand is also conducting campaigns in rural and semi-rural areas with credible sources such as gynaecologists.
They also have a student partner programme in which a few students from various institutions assist the business by dispelling myths by first educating themselves.
Floren’s products are extensively studied and tested, which is why the brand is India’s first Made Safe and Medicert certified menstruation cup, which speaks for its own safety and increases customer trust in the business.
The brand teaches its customers using social media channels such as Instagram, which also has hygiene and wellness-related questions.
Floren will not only give its products to its customers, but also services such as free gynaecological consultations beginning this month.
Herbal teas and other supplements of the highest quality and at reasonable prices, backed by the faith of gynacs and dietitians and sexual health experts, will be available in the coming quarter.
Floren expects a 0.3 percent rise to a 15% increase in the usage of menstruation cups over the next two years, which is a terrific statistic for the business because they already have clients who have moved from pads to cups and their lives have altered in the greatest manner imaginable.
Floren currently hopes to serve 1 million or more female consumers in the next two years, and their estimate may be exceeded.
Floren will continue to enable many women to have a positive relationship with their overall hygiene and wellness by providing the comfort their bodies require.
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