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Wednesday, February 28, 2024

Liquide to help investors manage broker accounts with $2.2Mn funding

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Liquide has secured funding of $2.2 million in its pre-seed funding round. The wealthtech startup will use the money to build a plug-and-play stock advisory platform.

Liquide, a wealthtech business, has secured $2.2 million in a pre-seed fundraising round headed by Singapore-based M Venture Partners. 

CRED’s Kunal Shah; BharatPe’s Shashvat Nakrani and Suhail Sameer; Founders Fund’s Ruchi Kalra, Ashish Mohapatra, and other members; Darwinbox’s Chaitanya Peddi, Jayant Paleti, and Rohit Chennamaneni; Uber’s Pradeep Parameswaran; The Bombay Shaving Company’s Shantanu Deshpande; Treebo

The funds received will be used to develop a plug-and-play stock advising platform.

The funds will also be utilised to expand Liquide’s stock research and analytics capabilities, as well as to speed product development and testing. “Over 2 million retail DEMAT accounts have been added since 2020,” claimed Anuj Bajpai, founder and CEO of Liquide.

The bulk of these new investors are under the age of 34 and have no knowledge of the stock market. With our research, we hope to advise investors and become the de facto reference point for their retail equities investments.”

Liquide, founded in 2021 by Anuj Bajpai, Paritosh Gunjan, Aniket Shirke, and Kunal Ambasta of IIT, IIM, and BITS Pilani, allows investors to access all of their current broker accounts on one platform.

Furthermore, it provides insight into investors’ portfolios, market patterns, and bourses. It also offers wealth consulting services to investors, linking them with SEBI-approved experts. 

Liquide’s founding team has extensive industry expertise. Previously, the founders held positions of leadership at MNCs such as McKinsey, Samsung, Momspresso, Crayon Data, HSBC, PWC, ZS Associates, Castlight, and Wipro.

Liquide intends to expand into six countries: Singapore, the United States, Canada, the United Kingdom, the United Arab Emirates, and Australia. The business claims that their mobile-based software has been downloaded over 35K times to far. It has also released LiMo, an AI conversation bot.

The business claims to have six brokers on board and hopes to expand its network in the coming months. It competes with wealthtech businesses such as Wealthy and IndMoney in the Indian wealthtech space.


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