A final year student of the Institute of Teaching and Research in Ayurveda (ITRA), Gujarat, has won Rs 2.5 crore funding in Ayush Ministry summit. Neelkanth Mardia’s goal of launching a firm took flight thanks to the government’s Startup India initiative.
During a three-day Global Ayush Investment and Innovation Summit (GAIIS 2022) organized by the Ministry of Ayush, a student’s Ayurvedic Startup, Green Forest Wellness, received an investment offer of Rs 2.50 crore from a private firm. Startups and students participated enthusiastically in the summit, showcasing their products and diverse efforts. Many known firms, as well as the winning upstart, put up their stands during the GAIIS 2022 show.
Neelkanth Mardia, a Jamnagar, Gujarat native, is a final-year student at the Institute of Teaching and Research in Ayurveda (ITRA).
His idea of launching a firm took flight thanks to the government’s Startup India initiative.
In October 2021, he founded ‘Green Forest Wellness,’ an Ayurveda-based cosmetic enterprise, with only Rs 5 lakhs. However, owing to a lack of money, Neelkanth Mardia was unable to expand its reach and increase sales. He intends to use the funds for product expansion and marketing.
Prime Minister Narendra Modi stated during the Global Ayush Investment and Innovation Summit 2022 in Gandhinagar, Gujarat, that he was hoping that, like other industries, a unicorn will emerge from the Ayush industry in the coming years. The success of Neelkanth Mardia will encourage additional entrepreneurs to emerge from the Ayush industry.
Dr. Anup Thakar, Director of ITRA said, “Neelkanth Mardia was a fast learner and industrious student from the beginning. He enjoyed developing novel concoctions based on Ayurvedic principles. He’s been ecstatic about his entrepreneurial ambitions. I am pleased that a private firm has committed Rs 2.50 crore to his venture. I wish him the best of luck in the future.”
Green Forest Wellness Company produces Ayurvedic cosmetic items such as Anti-Aging Cream, Hydrating Moisturizing Cream, Face Cleanser, Nourishing Facial Cleanser, Intense Repair Facial Cleanser, Hair Cleanser, Hair Conditioner, and facial serum. Green Forest Wellness Company intends to expand significantly in the future. The startup intends to open Green Forest Wellness Clinic, where patients will be provided Ayurvedic treatment tailored to their specific ailment in a natural setting.
Another goal is to build Green Forest Wellness Park, which will aid in the rehabilitation of drug users. He also intends to establish Green Forest Veterinary Solution, a facility where animals’ health will be maintained through Ayurvedic treatment.