During the holiday season, e-commerce enterprises will create over 5 lakh temporary employment. Quick commerce, retailers, and FMCG firms have the most recruiting need. This Christmas season, Indian customers are anticipated to engage in “revenge buying.”
With post-pandemic purchasing and economic activity on the upswing, e-commerce businesses are ramping up for the holiday season by rapidly expanding their temporary staff. This holiday season is predicted to witness a two-fold rise in logistics and shipping alone, as buyers engage in’revenge buying.’ According to human resources analytics firm TeamLease, firms will add 20% more to their present worker base throughout the season beginning in October and extending until December, and pay scales will be 8%-10% higher than last year. It also predicts that India will have 372 million online buyers by the end of 2022.
“Overall, five lakh extra jobs are projected to be added over India’s Christmas season,” according to TeamLease.
Foot-on-the-street salespeople (FOS) will be in great demand in the FMCG industry. Companies will hire 20% more workers to their present staff and pay 10% more than last year.”
To capitalise on the holiday shopping season, Flipkart’s Big Billion Days event and Amazon’s Great Indian Festival are set for later this year. Flipkart hopes to generate 50,000 jobs across its centres by 2022, and it is already employing at least 400 new staff every day at its Haringhata warehouse for its forthcoming flagship sale.
Myntra, one of India’s leading retailers, is also planning a “Big Fashion Festival.“
“Myntra has a solid last-mile delivery facility with 80% MENSA (Myntra Extended Network for Service Augmentation) partners,” stated Nupur Nagpal, CHRO of Myntra.
Additional incentives for frontline delivery partners on busy days will also contribute to a smoother consumer experience, particularly during our Big Fashion Festival.”
E-commerce companies make a lot of money during the holiday season. According to a research by wealth management firm Bernstein, GMVs (gross merchandise value) of e-commerce enterprises during October sales will reach $9.3 billion in 2021, a 26% increase year on year. Flipkart had 62% of the festive market share, while Amazon had 27%.
E-commerce enterprises, both large and small, intend to increase hiring and expand operations. Retailers are also experiencing an increase in activity and will get on the employment bandwagon.
“By mid-quarter, recruiting will increase by 20%, particularly in rapid commerce.”
Retail establishments that were severely impacted by the epidemic are now reopening and are anticipated to hire more people. This is primarily to appeal to weekend visitors, who flock in droves throughout the holiday season,” said Ajoy Thomas, vice president and business head at TeamLease Services. The New Shop, an omnichannel e-commerce firm based mostly in North and West India, aims to develop 1,000 locations in India by 2025 and is actively hiring. The firm operates a 24-hour convenience shop that sells fast-moving consumer goods (FMCG).
“The Christmas season has always been huge for the retail business. During festivals, consumers’ discretionary spending increases on average, resulting in more customers and gift giving.
Hiring will grow by 10-15%, while store operations will increase by 70-100%, according to Aastha Almast, co-founder of The New Shop.
The New Shop intends to focus on Tier 2 and Tier 3 cities, and it expects to hire over 200 people across UP, Haryana, and MP. According to TeamLease’s Thomas, while there is an uptick in temp employment over the holiday season, it is critical that e-commerce firms permanently integrate these people into the workforce after the celebrations are over.
According to Statista, India’s jobless rate increased to 23.5% in April 2020. It will be 7% in May 2022. Following the pandemic, great Indian festivals are expected to further reduce this statistic.
