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Friday, April 19, 2024

Starting as a small business turns out to be a leading manufacturer of wires and cables globally

RR Kabel was founded in 1999 as a production and manufacturing business. Within a span of over 20 years, the brand name has set up itself as a global participant in the wires and cables sector.

RR Kabel, among the top wires and cables brand names in India today, confronted quite a few troubles from the starting days.

It was commenced around the early 90s by Rameshwarlal Kabra as a small trading organization of wires and cables in Delhi. But there was a major fire outbreak in the office in their early days. Luckily, the incident didn’t cause huge harm, but Rameshwarlal was compelled to think of the safety feature in the wirings.

Rameshwarlal took the lesson from that horrific incident and turned that into an inspiration to manufacture wires and cables in-house. Consequently began the journey of RR Kabel, and that is now referred to as RR Global. It is an $850+ million conglomerate in the electrical sector aquiring a presence in above 85 nations around the globe.

To start with, Rameshwarlal did intense market research and also studied the international technology and equipment needed to manufacture quality wires in India.

RR International now includes a clientele majorly through the real estate property sector and also HNIs, IT corporations, banking companies, and corporate firms.

Starting with export service,RR Kabel has now develop into one of the biggest cable exporters in India with manufacturing models located in Silvassa and Waghodia.

In accordance with Shreegopal, among the largest challenges the corporation faces was the minimal availability of customers on wires and cables as these products go behind the partitions and therefore are usually not given their due priority.

Competing with the likes of Polycab, KEI wires, and many others, RR Kabel has 29 international certifications which has a manufacturing potential of 3,600 metric tonnes for copper wires and 1,260 metric tonnes for aluminium wires.

Talking about the import of raw materials, Shreegopal claims that the majority of the solutions are sourced locally except for some like copper.Referring to long future plans, Shreegopal states the business is scheduling for expansion in its product line and it is readying to strengthen and enrich its current selection of products. RR World-wide is also investigating at attaining some companies that are into customer classification to further grow the portfolio.


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