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Thursday, December 7, 2023

How Sanjana Nischal built digital marketing firm Digital Kong with zero investment during Covid-19

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Sanjana Nischal built a digital marketing company, when many businesses were suffering due to Covid-19. Digital Kong now has almost ten clients and is growing.

Sanjana Nischal, of Jammu, founded her digital marketing firm Digital Kong marketing solutions just 20 days before India’s nationwide lockdown.

Nonetheless, the 25-year-old woman was able to transform Digital Kong into a profitable venture.

Sanjana left her job in digital marketing to visit her homeland, but she was approached by old clients to continue working for them because of her work ethic.

She explains, “That’s when I decided to start a digital marketing company.”

So Sanjana established her company with two clients and a graphic designer, with no financial input required.

The company has already been in operation for two years and has nine clients and 15 employees from Mumbai, Delhi NCR, Pune, and Jammu.

Sanjana explains, “I wasn’t terrified, I was excited; it was a challenge to work remotely, but it turned out to be a huge benefit later on.”

The company began by offering social media marketing services but has since expanded into other areas as well.

Their services include digital marketing and strategy, which assists organisations in increasing website conversions by developing and executing goal-based campaigns on channels such as Google search engine, social media ads, and emailers to convert customers on the website.

Performance marketing provides a strategic approach backed by in-depth merchandise and website data to offer a combination of ads and UI UX leading to a direct increase in ROI, as opposed to social media management, which creates tailored content specific to the brand’s needs for all social media platforms in order to generate awareness, engagement, and virality.

Search engine optimization, web design, influencer marketing, public relations, and product shooting are some of the other services offered.

The Covid-19 pandemic had a severe impact on many businesses, but according to Sanjana, the pandemic has helped her build the firm.

I’m not suggesting the epidemic was a wonderful thing; everyone suffered, but everything went online during the pandemic, which made businesses realise that an online presence and services are essential for any firm to develop and reach a 100x bigger audience, she explained.

Sanjana hails from an academic family, with a lecturer mother, a scientist father, and a lawyer sister.

She explains, “My parents never stopped me from doing what I wanted to accomplish.”

This enabled me to learn from my own mistakes and experiences.

She attended Sr. St. Mary’s Presentation Convent.

Later, I completed a digital marketing course at IIM Jammu.

Sanjana Nischal believes that achieving something with our lives, no matter how big or small, is something that every woman should aspire for, adding, “Leave the fear of failure behind since it just exists in your head; just do it anyhow.”

You will eventually succeed if you are passionate about what you do.

Consistency is essential, and it will pay off — sometimes sooner than expected.

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