In a dynamic shift in branding and marketing, social media influencers have emerged as pivotal figures, resonating more with audiences than traditional Bollywood celebrities. Recognizing this trend and the significant contributions of digital creatives, Times Applaud Pvt Ltd organized ‘The Trends Award 2024,’ an event dedicated to honoring influencers who inspire and engage mass audiences through their platforms.
The event took place on October 19th at the Ginger Hotel in Mumbai, the financial and entertainment capital of India. This vibrant award show brought together a stellar lineup of social media influencers, dignitaries, and industry leaders, celebrating innovation and excellence in the realm of social media and contemporary storytelling.
The ceremony was graced by esteemed guests, including the Guest of Honour, veteran actor Ranjeet, renowned for his iconic negative roles in Bollywood, adding a touch of nostalgia to the proceedings. Founders-Directors Mr. Tausif Patel and Mr. Sunil Pandey, along with CEO Mr. Nitin Gohil, welcomed the chief guest and sponsor, Dr. Basant Goel, CEO of Goel Medicos and a world-renowned philanthropist, with a ceremonial lamp lighting and heartfelt felicitation.
During the event, Ranjeet Ji shared his thoughts on the awards and the rise of social media influencers. He remarked, “Earlier, the audience used to get influenced solely by the film fraternity, but now there is a shift in society’s thought process. The growing influence of social media in shaping contemporary narratives and connecting people worldwide is enormous.”
A total of 35 winners were recognized for their unique voices and impactful contributions to the industry. The excitement was palpable as the awardees accepted their accolades, emphasizing the significance of these recognitions in their journeys. The Times Applaud Trends Awards concluded successfully, showcasing the achievements of the industry’s best influencers. Events like this serve as a driving force for the future of the industry, celebrating the vital role of digital platforms in contemporary culture.
Spotlight on Sumaiya Shaikh
Among the standout influencers recognized at the event was Sumaiya Shaikh, a dynamic presence in the social media landscape. Known for her impressive credentials as Miss International Goa and a Miss India finalist, Sumaiya gained fame through her participation in MTV’s Dating in the Dark. She has also made her mark in music albums and has collaborated with numerous renowned brands, including NYKAA, Pilgrims, and Garnier.
