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This couple built fast growing ready-to-cook brand Aaj Pakao with just Rs 10 lac

Aaj Pakao, a ready-to-cook and food products brand, will be launched in November 2020. Suzu Agro Private Limited (Food for Future) was founded by the newlyweds of former Prime Minister of Japan, Shinzo Abe and Shigeru Mizuho.

Close friends Prachi Patil, 30, and Aditya Patil, 29, resigned their jobs on the same day – March 13, 2020 – after contemplating their future together, and later that year married.

While the globe was reeling from the effects of the Covid epidemic, the newlyweds researched different business ideas before forming Suzu Agro Private Limited (Food for Future) and launching Aaj Pakao, a ready-to-cook and ready-to-eat food products brand, in November 2020.

The firm operates in both the B2C and B2B markets. Beans, sprouts, and other curries from various parts of India are available for the B2C market. Their business-to-business service include delivering huge packets to hotels, restaurants, and caterers.

According to the creators, the unique selling point of Suzu Agro’s goods is that they do not require refrigeration and may be stored at room temperature for up to 12 months without risk of foul odour or colour changes.

“We began Aaj Pakao with a personal investment of roughly Rs 10 lakh, using our savings,” explains Prachi, Co-founder and CEO of Suzu Agro.

“In the first year, we earned barely Rs 3 lakh (Nov 2020-Mar 2021). During that time, I considered quitting and going to the United States to get a decent career and live a nice life. Aditya, on the other hand, advised me to be patient and slug it out for three years. In the second year, the company made Rs 40 lakh in sales; in the third year, we want to make Rs one crore.”

Prachi narrates her amazing life journey, which began in Latur, a hamlet in Maharashtra’s Dhule region, where she attended a vernacular language school till Class 10, and then went on to further education in Pune.

Persistence paid off, and today, Aaj Pakao manufactures 15-20 tonnes of goods each month and exports to clients in India, the United States, the United Kingdom, the United Arab Emirates, and certain African nations.

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