Mumbai, October 19, 2024 — In a testament to the evolving landscape of branding and marketing, Times Applaud Pvt Ltd hosted ‘The Trends Award 2024’ in Mumbai, recognizing the growing influence of social media influencers over traditional Bollywood celebrities. The event, held at the Ginger Hotel, brought together a diverse group of social media stars, industry leaders, and dignitaries, celebrating innovation and excellence in contemporary storytelling.
The award ceremony featured esteemed guests, including veteran actor Ranjeet, known for his iconic negative roles in Bollywood, who served as the Guest of Honour. His presence added a nostalgic touch to the event. Founders-Directors Mr. Tausif Patel and Mr. Sunil Pandey, along with CEO Mr. Nitin Gohil, welcomed the chief guest, Dr. Basant Goel, CEO of Goel Medicos and a renowned philanthropist, to the podium for the ceremonial lamp lighting and felicitation.
In his address, Ranjeet reflected on the shift in societal influence, stating, “Earlier, the audience used to get influenced by the film fraternity alone, but now there is a shift in the society’s thought process. The growing influence of social media in shaping contemporary narratives and connecting people worldwide is enormous.”
A total of 35 winners were honored across various categories, celebrating their unique voices and impactful contributions. The atmosphere was charged with excitement as award recipients expressed their gratitude, highlighting the significance of these recognitions in their artistic journeys.
Among the notable winners was Sheena Chohan, awarded the title of Rising Star of the Year. Recognized for her dynamic performances and charismatic presence, Sheena has quickly gained acclaim in the Indian entertainment industry. Her work spans films, web series, and modeling, showcasing her versatility as an actress. With a passion for storytelling and dedication to her craft, Sheena is poised to become one of the industry’s most sought-after talents.
The Trends Award 2024 served as a vibrant celebration of the creative prowess found within the digital realm, illustrating how social media influencers are shaping the future of entertainment and branding. As the event concluded, it left attendees inspired and eager to see how these trailblazers will continue to impact the world through their unique narratives.
