In a reflection of changing times, the realm of branding and marketing is witnessing a significant shift. Today, audiences resonate more with social media influencers than with traditional Bollywood celebrities. Recognizing this emerging trend, Times Applaud Pvt Ltd recently hosted ‘The Trends Award 2024,’ an event dedicated to celebrating the contributions of digital creatives who inspire, entertain, and engage mass audiences.
Held on October 19th at Ginger Hotel in Mumbai, the event gathered an impressive lineup of social media influencers, dignitaries, and industry leaders for a vibrant celebration of innovation and excellence in the digital landscape.
The grand affair was graced by esteemed guests, including the Guest of Honour, veteran actor Ranjeet, renowned for his iconic roles in Bollywood. His presence added a nostalgic touch to the awards ceremony. Founders and Directors Mr. Tausif Patel and Mr. Sunil Pandey, alongside CEO Mr. Nitin Gohil of Times Applaud Pvt Ltd, welcomed the chief guest and sponsor, Dr. Basant Goel, CEO of Goel Medicos and a world-renowned philanthropist, to the stage for a ceremonial lamp lighting and felicitation.
In his address, Ranjeet shared his insights on the significance of these awards and the rising influence of social media figures. “Earlier, the audience used to get influenced solely by the film fraternity, but now there is a shift in society’s thought process. The growing impact of social media in shaping contemporary narratives and connecting people worldwide is immense,” he remarked.
A total of 35 winners were honored at the event, showcasing a diverse mix of trailblazers who have made significant contributions with their unique voices and impactful presence. The excitement was palpable as nearly all award winners accepted their accolades, emphasizing the invaluable nature of these recognitions in their journeys.
Among the standout awardees was Dr. Mekhala Bawsay, honored as the Disruptor of the Year. Dr. Bawsay, an influencer, entrepreneur, and MBA professional, has made a mark by collaborating with over 700 brands, including Samsung, L’Oréal Paris, Tanishq, and SKODA Kushaq. Her long-term partnerships with multiple fashion and lifestyle brands underline her significant impact in the industry.
With inspiring discussions and key speeches, the Times Applaud Trends Awards concluded successfully, celebrating the achievements of the industry’s best influencers. Such award initiatives serve as a driving force for the future of the industry, highlighting the evolving landscape of social media and its role in contemporary storytelling.
