Mumbai, October 19, 2024 — Times Applaud Pvt Ltd, a prominent digital portal and press release broadcaster, hosted an extravagant celebration of social media excellence at The Trends Award 2024 held at the Ginger Hotel. This innovative event highlighted the growing influence of digital creatives who connect, inspire, and entertain audiences more effectively than traditional Bollywood celebrities.
The award show brought together a dynamic assembly of social media influencers, dignitaries, and industry leaders, reflecting the evolution of branding and marketing in the digital age. Recognizing the significant impact of social media on contemporary storytelling, the event underscored a shift in audience engagement and narrative formation.
Among the esteemed guests was Ranjeet, a veteran actor renowned for his iconic negative roles in Bollywood, who served as the Guest of Honour. His presence added a nostalgic touch to the ceremony, bridging the gap between traditional and contemporary forms of influence. The event was led by Founders-Directors Mr. Tausif Patel and Mr. Sunil Pandey, along with Mr. Nitin Gohil, CEO of Times Applaud Pvt Ltd. They welcomed the Chief Guest and sponsor, Dr. Basant Goel, CEO of Goel Medicos and a celebrated philanthropist, who participated in a ceremonial lamp lighting and felicitation.
In his address, Ranjeet shared insights on the evolving landscape of influence, stating, “Earlier, the audience used to get influenced by the film fraternity alone, but now there is a shift in society’s thought process. The growing influence of social media in shaping contemporary narratives and connecting people worldwide is enormous.”
The evening culminated in the announcement of 35 winners, showcasing a diverse range of talent and trailblazers who have made significant impacts through their unique voices. Among the notable award recipients was Lovkesh Solanki, recognized for Best Performance in a Grey Character for his role in Showtime. Lovkesh, celebrated for his compelling portrayals in Indian web series, has garnered attention for his ability to navigate complex and morally ambiguous roles, leaving a lasting impression on audiences.
As each award winner accepted their accolades, the atmosphere was charged with excitement, highlighting the significance of these recognitions in their respective journeys. The Trends Award 2024 not only celebrated the achievements of social media influencers but also marked a pivotal moment in the ongoing evolution of entertainment and marketing in the digital realm.
