In a significant shift in branding and marketing, social media influencers are increasingly resonating with audiences, surpassing the traditional allure of Bollywood celebrities. Recognizing this transformative trend, Times Applaud Pvt Ltd hosted The Trends Award 2024, celebrating the impact of digital creatives who inspire and engage mass audiences through their platforms.
The prestigious event took place on October 19 at the Ginger Hotel in Mumbai, the financial and entertainment capital of India. The award show attracted a vibrant mix of social media influencers, dignitaries, and industry leaders, coming together to honor innovation and excellence in the evolving landscape of social media and contemporary storytelling.
Among the esteemed guests was the Guest of Honour, veteran actor Ranjeet, known for his iconic negative roles in Bollywood. His presence added a nostalgic touch to the ceremony, emphasizing the intersection of traditional cinema and modern digital influence. Founders and Directors Mr. Tausif Patel and Mr. Sunil Pandey, along with Mr. Nitin Gohil, CEO of Times Applaud Pvt Ltd, welcomed the chief guest and sponsor, Dr. Basant Goel, CEO of Goel Medicos and a renowned philanthropist, with a ceremonial lamp lighting and formal felicitation.
During the event, Ranjeet shared his thoughts on the evolution of audience influence, stating, “Earlier, the audience used to get influenced by the film fraternity alone, but now there is a shift in society’s thought process. The growing impact of social media in shaping contemporary narratives and connecting people worldwide is enormous.”
A total of 35 winners were recognized for their unique voices and significant impact across various categories. The excitement was palpable as award recipients celebrated their achievements, underscoring the importance of such recognitions in their personal and professional journeys.
With numerous discussions and key speeches, The Trends Awards 2024 concluded on a high note, highlighting the achievements of the industry’s top influencers. Events like these serve as a driving force for the future of the digital landscape, celebrating the vital role of social media in modern communication and storytelling.
One notable awardee was Riya Ajmera, a certified yoga instructor specializing in prenatal and postnatal yoga. With five years of experience, Riya is dedicated to helping women connect with their bodies during significant life stages. Currently, she is running a 60-day series aimed at supporting women on their fertility journeys, focusing on holistic wellness and balance.
As the digital platform continues to recognize and celebrate influencers, The Trends Award 2024 stands as a testament to the ever-evolving narrative of social media’s impact on society.
