Meet the female law student who also drives a bus: Ann Mary

Newsdesk
-
0
Meet the female law student who also drives a bus: Ann Mary

A law student in the southern Indian city of Kochi drives a bus every Sunday to show that women can drive.

Ann Mary’s favourite sound as a youngster was the roar of her father’s Royal Enfield Bullet. She’d dash to the gate as soon as she heard it, ready to climb aboard and join her father on a joyride. As she grew older, she fantasised about riding a bullet herself. So, at the age of 15, her ever-supportive father taught her how to ride a bike. She eventually learnt how to drive a car and became in love with driving in general. This fondness for smaller vehicles would pique her interest in larger ones, such as buses and lorries.

The opportunity came with her neighbour Sarath, who knew how to operate a bus. He taught her all he knew. She began training a few months before her 21st birthday and enrolled in a driving school to obtain a heavy vehicle driver’s licence. Every Sunday, she drives a private bus named ‘Hey Day’ around Kochi.

Ann, a fourth-year student at Ernakulam’s Government Law College, makes time on Sundays to transport passengers on the Kakkanad-Perumpadappu route from 7 a.m. to 6.45 p.m. She also drives the bus back home on days when her High Court internship is coming to an end.

Ann recalls that her first experience driving a bus with passengers was both exciting and worrisome.

The country has a relatively small number of female bus drivers. In India, the metropolitan public transportation system employs just 17.5% women.

According to the survey, this is owing to a conventional macho image of the transportation sector, in addition to difficult working circumstances. There is also the misconception that women cannot “manage” a bus and that if they become drivers, accidents will increase.

Ann also claims that male drivers were first wary of her, questioning why woman was operating a bus with no financial restraints. They have warmed up to her over time, and she likes their companionship.

While driving a bus, she keeps many key things in mind. She must also learn time management because she is required to keep a timesheet while driving the bus. She must arrive at each station on time, while still managing her time wisely in college and at her internship.

Ann claims that Sarath’s driving lessons were quite useful to her. Ann, who wants to be a magistrate, says she wants to earn a JCB licence so she may experiment with other heavy trucks.

For latest Bollywood Update Follow us on Instagram & Watch on Youtube

Know how HRs should deal with IT industry recruitment challenges in 2023

Newsdesk
-
0
Know how HRs should deal with IT industry recruitment challenges in 2023

The deficit has become apparent due to the massive changes in the IT environment brought on by the economy’s digital transformation.

Every year, new opportunities emerge, but in the IT business, these potential are constrained by a fresh skills shortage. The deficiency has become obvious as a result of recent substantial changes in the IT environment caused by the economy’s digital transformation. However, the sector has been unable to expand, as seen by persistent hiring patterns in e-commerce, AI, data mining, and cloud technology. This increase resulted in the creation of around 500,000 jobs in India’s IT sector by 2022.

The sector’s recruitment issues are being confronted by this development and widespread hiring at the same time. Staff attrition, difficulty in identifying competent applicants, and a lack of training money are all contributing to the industry’s new talent gap. A lack of appropriate technical resources, along with the quick speed of change, is putting strain on existing IT workers, preventing them from meeting current demands and making it difficult to fully exploit cutting-edge technology.

Recruiting IT specialists poses a number of challenges, some of which are outlined below:

Lack of qualified talent is a major issue in the sector: The job process has fundamentally changed as the technology edge has transferred to developers, engineers, coders, and so on. According to estimates, more than half of IT firms require assistance in discovering qualified employees. To address this challenge, it is necessary to identify and hire the proper competent employees.

Talent availability for dynamic roles: Metaverse, Web 3.0, Industry 4.0, and other technologies have offered the IT business with new profit-generating areas. These new areas have increased demand for IT specialists. Because the IT industry is now predominantly focused on these increasing roles, the other average prospects must still be met due to their non-participation. Roles such as UI/UX designers, no-code developers, Android / iOS app developers, and so on are also growing increasingly prevalent in the industry. To keep up with the increased demand, existing IT professionals must be reskilled.

New workplace culture: To begin, the pandemic-driven remote working trend sees applicants preferring remote and hybrid work situations. Second, IT workers have begun to rely on firm brand images, established social media work culture, and employer image in the market. As a result of the shift in emphasis of IT experts, changing to such variables rather than job advertising is making it tough for firms to hire easily.

Transformation in hiring strategies: HR is introducing contract hire, gig labour, and other employment practises into the industry. To bridge the talent gap, they are appointing and training non-IT professionals for the posts. This is partly due to the fact that candidates have several options and tend to select the position with the highest employee value proposition. As a result, HR professionals want assistance in keeping IT staff.

Absence of technical proficiency: IT workers confront challenges since HR professionals need more technical knowledge. A recruiter is focused with maintaining the top personnel, whereas an IT expert is concerned with expanding their portfolio. Both sides must properly comprehend each other’s needs. During the interview, all technical needs must be explicitly defined. When a recruiter requires greater experience in a job function, new professionals may get demotivated and refrain from applying. This might result in a significant hiring gap.

Every day, HR professionals in the IT industry deal with bleak situations. To overcome the current issues, they must focus on their hiring processes, greater marginal pay, new work locations, and other comparable strategies.

While screening competent applicants from a pool of applications, modern trends must be evaluated, and skills and competency must be prioritised. To develop chances in the IT sector, new projects must be launched.

To do so, recruiters must understand the quickly changing dynamics of the IT sector, and workplace branding and culture must be rethought in order to attract top people and maintain a favourable market image. Reskilling and upskilling must also be prioritised.

Hiring trustworthy and professional recruitment services to handle all aspects of the hiring process may also help to lessen overall workload. They can meet IT staffing demands thanks to their large database of specialists at various levels of seniority.

Aside from that, clarity about job information and a comprehensive examination of candidates’ qualifications are more general strategies that must be followed.

If IT recruiters can find out how to do all of this while staying competitive, they will be able to quickly narrow the talent gap and overcome recruiting obstacles.

Historic Hit: Pathaan’s Day I collection crosses Rs 100 cr at global box office

Newsdesk
-
0
Historic Hit: Pathaan’s Day I collection crosses Rs 100 cr at global box office

‘Pathaan’ has minted a whopping Rs 106 crore (gross), globally, on the opening day of its release.

Shah Rukh Khan, the Bollywood superstar, still has it. King Khan’s allure hasn’t dimmed despite the five-year sabbatical. SRK has knocked it out of the park with ‘Pathaan,’ his triumphant return to the big screen. The highly anticipated film grossed a stunning Rs 106 crore (gross) on its first day.

Yash Raj Films (YRF) resorted to social media to reveal the latest collection reports. With a strong first day, the film achieved the “largest opening day in Hindi cinema history.”

YRF reported ‘Pathaan’ has established many new marks, including the “widest Hindi release of all time in India” and “highest earning opening day for a non-holiday release”.

According to film trade analyst and critic Ramesh Bala, ‘Pathaan’ had the largest opening day for a Hindi film in North America, the United Kingdom and Ireland, Australia, the United Arab Emirates, the Gulf Cooperation Council, Germany, Sweden, Russia, Commonwealth of Independent States, Finland, and Nepal.

Bala further stated that ‘Pathaan’ has reached the Rs 235 crore (gross) mark on its second day at the international box office. The markers have yet to make a formal declaration about it.

‘Pathaan’ opened to a crowded house on Wednesday (January 25) in Hindi, Tamil, and Telugu.

The producers were betting on Khan’s star power in India and internationally, as well as the prolonged Republic Day weekend, which paid out.

Back home, the film grossed Rs 55 crore (nett) on its first day, making it the highest-grossing Hindi film on Day 1.

According to cinema trade expert Sumit Kadel, the dubbed versions in Telugu and Tamil brought in an extra Rs 2 crore, bringing the total domestic collection to Rs 57 crore (nett).

According to Taran Adarsh, a cinema trade expert, ‘Pathaan’ exceeded the record set by the Hindi-version of Kannada actor Yash’s ‘KGF: Chapter 2,’ which earned Rs 53.95 crore on Day 1.

The SRK-starrer also outperforms Hrithik Roshan and Tiger Shroff’s ‘War,’ which grossed Rs 51.60 crore on its opening day, making it YRF’s highest-grossing Hindi film.

Furthermore, the spy thriller’s first-day gross collection is the ‘biggest ever’ in Khan’s career, as well as for co-stars John Abraham and Deepika Padukone, director Siddharth Anand, and YRF.

The film, which has attracted boycott demands due to the song “Besharam Rang,” marks SRK’s comeback to the big screen after his 2018 feature “Zero” failed to wow audiences at the box office.

With its record-breaking opening day, industry insiders believe this film will help Bollywood recover from a pandemic hangover and a succession of box-office flops.

According to film trade expert Rohit Jaiswal, the film will touch Rs 400 crore at the box office in its second week, breaking the mark established by ‘KGF 2’. (Hindi).

The film premiered in over 5,000 theatres across the country, including major cities such as Delhi and Mumbai.

The film portrays a spy who returns from exile to prevent terrorist outfit Outfit X from planning a crippling strike on India.

Following Salman Khan’s ‘Ek Tha Tiger’ (2012), ‘Tiger Zinda Hai’ (2017), and ‘War,’ ‘Pathaan’ is the fourth film in producer Aditya Chopra’s grandiose espionage universe (2019).

Salman also appears in ‘Pathaan’ as another spy, Tiger.

For latest Bollywood Update Follow us on Instagram & Watch on Youtube

Here’s what makes Ustraa one-stop D2C brand for male grooming

Newsdesk
-
0
Here’s what makes Ustraa one-stop D2C brand for male grooming

Ustraa is one of India’s leading men’s grooming and grooming brands, with over 85 SKUs across categories like skin, beard, haircare, and fragrances for men.

For the longest time, women-centric brands dominated the personal care market in India. Men who wanted to improve their grooming game had few options.

The New Delhi-based D2C (direct-to-customer) brand was founded in 2015 and offers a variety of skin, beard, haircare, and fragrance products. It targets males between the ages of 20 and 35.

Ustraa products, which range in price from Rs 199 to Rs 1,547, are available on the company’s website as well as in over 45 marketplaces, including Amazon and Flipkart.

Prior to launching Ustraa, the co-founders launched Happily Unmarried, a brand specialising in quirky desi merchandise.

Ustraa products are said to be best sellers with high ratings across marketplaces in men’s grooming categories.

Ustraa has raised Rs 100 crore in funding so far.

According to Bonafide Research and Marketing’s report, “India Men’s Grooming Market Outlook, 2027-28,” the market is expected to grow at a CAGR (compound annual growth rate) of more than 11% during the forecast period, with a market size of more than Rs 31,000 crore.

Ustraa exports to six countries in addition to India.

Rahul and Rajat, both MICA postgraduates in Marketing and Communication, have over 20 years of experience in their respective fields.

Rahul worked for J. Walter Thompson, where he managed clients such as Hero Cycles and Monte Carlo. Rajat worked for Mudra and had clients such as Samsung, Lays, and Eveready.

Ustraa employs 200 people across India and has over 400 brand promoters.

Adani to sue Hindenburg as report causes massive losses

Newsdesk
-
0
Adani to sue Hindenburg as report causes massive losses

The report of American research firm Hindenburg has also raised questions on the Adani Group. It claimed that 7 major listed companies of Adani group are overvalued by more than 85 per cent.

Adani Group was harmed by an American firm’s report in the first month of the New Year 2023. Following this revelation, the value of Gautam Adani’s firms plummeted, resulting in a loss of almost 50 thousand crores. In the analysis of forensic financial research company Hindenburg, several doubts have been raised about Adani Group firms. Adani Group is now ready to launch an attack against Hindenburg Research.

Adani Group released a statement on Republic Day, January 26, in this respect. It further stated that it is considering applicable measures under US and Indian legislation for punitive action against the Hindenburg research firm. This has sparked concerns about the group’s inappropriate use of tax havens and huge debt.

The research produced by Hindenburg Research on January 24, 2023 was branded as harmful in a statement given by Gautam Adani Group. It went on to say that the report is a nasty mash-up of selected falsehoods and old, unsubstantiated, and defamatory charges. This paper was written without conducting any research. Shareholders’ and investors’ mood has deteriorated since its publication.

Adani Group has said unequivocally that we have been harassed on purpose by a foreign corporation in order to undermine the company’s follow-on public offering (FPO). According to Adani Management, this study deceived the group’s investment community and the wider public, as well as tainted the reputation of Adani Group’s leaders. As a result, we are assessing the necessary legal measures for corrective and punitive action.

Let us inform you that Adani Enterprises Limited is planning a follow-on public offering to raise Rs 20,000. (Adani Enterprises FPO). FPO’s floor price was fixed at Rs 3,112 per share.

According to the Forbes Real Time Billionaire Index, Gautam Adani’s fortune plummeted by $ 6.1 billion, or Rs 489,99,30,00,000, following the Hindenburg report. Shares of Adani Group firms listed on the stock exchange fell sharply. According to the analysis, seven of the group’s largest publicly traded firms are overvalued by more than 85%.

For latest Bollywood Update Follow us on Instagram & Watch on Youtube

Sania Mirza retires from tennis career after emotional farewell to Grand Slam

Newsdesk
-
0
Sania Mirza retires from tennis career after emotional farewell to Grand Slam

Indian star tennis player Sania Mirza had to end her career with six Grand Slam titles. She lost in the final of the Australian Open on Friday.

Sania Mirza of India finished her Grand Slam career with six championships. Sania had a wonderful chance to win her seventh Grand Slam championship, but she blew it. Sania Mirza and Rohan Bopanna were defeated in the Australian Open mixed doubles final on Friday.

Sania Mirza’s Grand Slam career came to an end after this defeat. Sania Mirza stated after the match, “I will still play a few more events,” but my professional career began in Melbourne in 2005, when I faced Serena Williams in the third round at the age of 18. I’ve had the good fortune to return here several times, won various tournaments, and compete in some memorable finals. Rod Laver Arena has always had a particular place in my heart. I couldn’t have imagined a finer way to conclude my career. I never imagined I’d be able to play in a Grand Slam final in front of my child, so having my 4-year-old child and my parents here is very significant to me.

Sania, a six-time Grand Slam champion, revealed earlier this month that she would retire from professional tennis after the Dubai Tennis Championships, a WTA 1000 tournament that begins on February 19.

For latest Bollywood Update Follow us on Instagram & Watch on Youtube

Shah Rukh Khan’s Pathaan creates history in Kashmir; theatres run ‘Housefull’ after 30 years

Newsdesk
-
0
Shah Rukh Khan’s Pathaan creates history in Kashmir; theatres run ‘Housefull’ after 30 years

‘Pathaan’ has got full benefit of the 26 January holiday and now the film is expected to earn tremendously on the weekend as well. King of Bollywood Shahrukh Khan, Deepika Padukone and John Abraham’s action thriller film ‘Pathaan’, is an action thriller with a twist.

Finally, ‘Pathan’ arrived in cinemas and brought good fortune with it. ‘Pathan,’ a film starring Shahrukh Khan, has set several box office records. Within two days, the film had deposited 125 crores in its account, and it is now expected to exceed the 200 crore mark over the weekend.

People in Bollywood will be pleased to see this film’s revenues because it has gotten off to a great start with the New Year. The crowd is delighted to watch the film, as are the theatre owners who have chosen to show it in their establishments.

With its knock, ‘Pathan’ has also smelled the plains of Kashmir. People in Kashmir are waiting outside theatres to see Shah Rukh Khan’s ‘Pathan,’ making theatre owners extremely wealthy. After 32 years, Shahrukh Khan has broken a record in Kashmir, which is being debated on social media.

On Twitter, a photo of a house full of people outside a theatre in Kashmir was shared, with the caption, ‘Pathan has linked the whole country together today. We are extremely grateful to King Khan for this, because it is the first time in 32 years that something like this has occurred in the valley. Outside cinemas in Kashmir Valley, large billboards are being erected.  Thank you very much, Shahrukh Khan.’

‘Pathan,’ starring Shah Rukh Khan, John Abraham and Deepika Padukone, had a theatrical release on 25th January 2023. The film grossed 55 crores on its first day of release, and 70 crores on its second day of release. With only two days of revenue, the film has surpassed the 100 crore mark.

Following the success of this film, it is expected that Shah Rukh Khan’s following projects would receive comparable acclaim. Shahrukh Khan has finally appeared on the big screen after 4 years, and based on how far he has gone, it is apparent that he is the king of Bollywood.

For latest Bollywood Update Follow us on Instagram & Watch on Youtube

Suryakumar Yadav’s video after winning ICC award goes viral

Newsdesk
-
0
Suryakumar Yadav’s video after winning ICC award goes viral

Suryakumar scored 1164 runs in 31 T20 Internationals last year at an excellent average of 46.56. He scored two centuries and 9 half-centuries during this period. ICC has selected this year’s best T20 cricketer Surya Kumar Yadav.

Suryakumar Yadav is known as cricket’s explosive batsman. Surya Kumar Yadav has been named this year’s top T20 cricketer by the International Cricket Council.

Suryakumar Yadav greeted his supporters on social media after learning the news. Surya Kumar Yadav says in the video that this honour belongs to all of you, not just him.

The year 2022 was good for my career. I will try further Suryakumar scored 1164 runs in 31 T20 Internationals last year, averaging 46.56 and striking at a strike rate of 187.43.

During this time, he scored two century and nine half-centuries.

Surya Kumar Yadav is trending on social media. His fans are wishing him well. This is the first time an Indian has received this honour.

For latest Bollywood Update Follow us on Instagram & Watch on Youtube

Know how digital marketing can be a powerful tool for real estate businesses

Newsdesk
-
0
Know how digital marketing can be a powerful tool for real estate businesses

Digital marketing can be a powerful tool for commercial real estate companies looking to reach and engage with potential clients and customers. According to a survey by the National Association of Realtors, 48% use social media for marketing, and 41% use their company website for marketing.

For commercial real estate organisations trying to connect and engage with new clients and consumers, digital marketing may be a valuable tool.

According to a National Association of Realtors poll, 48% of commercial real estate agents utilise social media for marketing, while 41% use their firm website. Furthermore, the Commercial Real Estate Development Association reported that email campaigns (57%), search engine optimization (53%), and social media (53%), were the most efficient digital marketing techniques for commercial real estate professionals.

Here are a few examples of how commercial real estate firms may efficiently employ digital marketing:

Connect with possible clients and display properties via social media platforms- Determine the most appropriate social media sites for your target demographic. Make high-quality content that highlights your properties and engages your audience. Photos, virtual tours, and educational writings about the features and benefits of your homes can all be included.

To reach a specific demographic and boost traffic to your website or listings, use social media advertising. Engage with your fans and react to comments and messages as soon as possible. This might assist to create trust and promote your organisation as a helpful and responsive commercial real estate resource.

Create a professional website with high-quality photographs and extensive property information. Showcase your homes with high-quality photographs. This might contain images of the property’s exterior, interior, and any amenities or features. Provide descriptive information about each property, such as its size, location, characteristics, and any other pertinent information.

Allow visitors to easily contact your firm or seek additional information about a property. This might be a contact form, an email address, or a phone number. Improve the visibility of your website in search results by using search engine optimization (SEO) tactics. To effortlessly maintain and market your homes, consider adopting property management software that links with your website.

Send tailored communications to potential clients via email to stay top of mind- Create your email list of potential clients, including industry professionals, investors, and business owners. Create tailored email messages based on your audience’s interests and demands. You may, for example, launch a campaign for firms searching for office space or for investors looking for commercial real estate prospects. In your emails, include calls to action to urge readers to take a specific action, such as visiting your website or contacting your firm for further information. Send tailored messages to your audience depending on their interactions with your emails or website with email automation.

Use pay-per-click (PPC) advertising to reach out to prospective clients who are looking for commercial real estate online. Determine the most relevant terms for your intended audience. If you want to attract firms seeking for office space, for example, you might use terms like “office space for rent” or “commercial real estate for lease.” Use negative keywords to guarantee that your adverts are only shown to those who are interested in them. If you just want to target companies seeking for office space, for example, you may use negative keywords like “residential” or “apartments” to exclude consumers searching for such phrases. To ensure that your adverts are only seen to users in certain geographic locations, employ location targeting. Ad extensions can be used to deliver more information and calls to action in your adverts.

Implement SEO tactics to increase the exposure of your website and properties in search results- In your website’s content and metadata, use relevant and targeted keywords. This might contain keywords relating to the sort of property you’re selling (for example, “office space for rent”) as well as the property’s location (for example, “North West Delhi commercial real estate”). Use header tags (H1, H2, etc.) to organise your content and help search engines comprehend the topic of your page. To explain the photos on your website, use alt tags. This allows search engines to better grasp the content of your photographs and increases your presence in image search results. Create backlinks from credible websites to boost your website’s authority. This is especially beneficial if you can obtain backlinks from industry-specific websites or local company directories.

For latest Bollywood Update Follow us on Instagram & Watch on Youtube

PCB to fight with BCCI over hosting rights of Asia Cup 2023

Newsdesk
-
0
PCB to fight with BCCI over hosting rights of Asia Cup 2023

Controversy is already going on for the T20 World Cup 2022 regarding the venue of the Asia Cup 2023. Pakistan has to officially host this tournament. BCCI Sachin Jai Shah flatly refused to go to Pakistan for the 2015 World Cup. Rameez Raja was removed and a new panel formed.

The location of the Asia Cup 2023 is already causing controversy for the T20 World Cup 2022. This tournament must be officially hosted by Pakistan. However, prior to the T20 World Cup in Australia, BCCI President Sachin Jai Shah bluntly refused to visit Pakistan. Following that, then-PCB Chief Rameez Raja sparked a new controversy by refusing to travel to India for the World Cup 2023.

The debate heated up from there. Rameez Raja was then dismissed, and a new panel was constituted.

Najam Sethi took over as head of the PCB, and he made some controversial remarks as well. At the same time, the deadline for making a final decision on this competition is approaching.

The Asian Cricket Council (ACC) conference will be place in Bahrain on February 4th. On this day, the Asia Cup 2023 final decision might be made. This meeting will include representatives from both the BCCI and the PCB. The site of this competition is the source of contention. This time around, the ODI Asia Cup will be contested in August-September.

The PCB has the rights to host it, but owing to a political conflict, India will not welcome Pakistan. As a result, a choice on a neutral site can be made during the meeting. The recent release of the ACC schedule by BCCI Secretary and ACC Chief Jai Shah revealed the disagreement between PCB and ACC.

Najam Sethi recently stated that the ACC had accepted the Pakistan Cricket Board’s proposal to host an executive board meeting in Bahrain to discuss this year’s Asia Cup and India’s participation.

In a media interview, he indicated that he was able to persuade the ACC members to conduct a board meeting during his trip to Dubai. He also mentioned that the ACC Board would convene in Bahrain on February 4 to discuss matters relating to the Asia Cup, which is a significant step. Aside from that, there will be an ICC meeting in March.

Cricket is an important sport in India and Pakistan. At the same time, the current report claims that a BCCI official provided this information during the sale of the women’s IPL franchises in Mumbai.

According to the official, the Asia Cup in Bahrain will be decided on February 4. It will now be interesting to watch what arrangement is struck between the cricket bodies of India and Pakistan. It will also be fascinating to observe where this competition takes place.

Sri Lanka hosted the Asia Cup 2022 earlier this year.

For latest Bollywood Update Follow us on Instagram & Watch on Youtube

1...1,1711,1721,173...1,408Page 1,172 of 1,408