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Thursday, March 23, 2023

What the future has in store for India’s digital marketing

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The Indian digital marketing market is expected to reach USD 4.5 billion in 2022, with four insights on emerging marketing methods that can lead to greater sustainability.

The Indian digital marketing market was worth almost USD 4.5 billion in 2022 and is predicted to increase at a CAGR of 32.1% between 2023 and 2028, reaching a value of around USD 24.1 billion by 2028. The key driver of the industry is the expanding worldwide population’s preference for digital media platforms. The allure of marketing is its ever-changing ecosystem, which allows for opportunities to build momentum, reach, and engagement at crucial touchpoints. It is critical to make your audience feel at ease with your brand and comprehend how it might meet their immediate ‘need’ or prospective ‘desire’. Here are the top four emerging marketing insights that might contribute to better sustainability.

Making the brand more human

To create a story that will resonate with the audience, the inside-out strategy must be applied from the start. This is best done through the usage of the “Flywheel” focused technique of communication, which assists in “building” trust as the distinctive currency through the best platform approach. It is never a smart idea to run a campaign for the sake of running one. Instead, deploy acceleration by practising it throughout your company, beginning with the CEO and working your way down to employees and customers of all sorts.

Content that is interactive

The human body is 70% water, with the balance made up of emotions derived via connection and communication. Static creatives, like traditional media, will endure; however, will they be as successful as videos? Although interactive content marketing began with the use of material to engage your audience depending on their interaction, with today’s new tools and technology, algorithms are deemed capable of governing people. Marketers are using content such as interactive infographics, quizzes, games, calculators, contests, and evaluations to create dynamic, two-way experiences that encourage active participation from their target audience. This helps to’strengthen’ trust as the unique currency.

The journey is not linear

Consumers engage with businesses across a variety of devices and channels, making it even more important for marketers to maintain a presence on several channels and ensure that their messaging is consistent across all of them. This requires creating strategies that include the complete client experience rather than focusing on certain channels in isolation.

Maintenance of Internet Reputation

ORM (omnichannel marketing) is a strategy for managing what people say about a company, brand, or product. It aids in better search engine positioning, online reviews, negative conversation neutralisation, sentiment analysis, catalyst in differentiating from competitors, improved click throughs, and acting as a signal of trust via four distinct channels: owned properties, paid media, earned media, and social media. An effective ORM may grow a following, promote social media presence, and reach a larger potential audience. It is seen as a rising strategy to ensuring marketing’s future, particularly in the way we employ the tools and technology available today.

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