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Wednesday, February 28, 2024

Why Infusing Professionalism is Key for SMBs: Effective Tips to Boost your Business Image

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Professionalism in an organisation is defined as conforming to a set of norms, a code of conduct, or a collection of attributes that characterise approved business practises and interactions with internal and external stakeholders.

Small to medium-sized companies (SMEs) are privately held or family-owned firms that operate informally. Owners shape the culture of such businesses, and professionalism stems from professionalism. We will begin the conversation by asking questions regarding real-world situations, such as what distinguishes a firm when giving a contract to one of two companies whose bids meet the same requirements. Do clients have varied experiences while working with several organisations in the same industry? Do potential workers prefer to work for some organisations but will only work for others under dire circumstances?

How do people rank a company’s customer service? The different sentiments you receive from these scenarios are most likely due to the fact that some firms are professional while others are not.

What does professionalism include in the workplace?

Professionalism is vital for running a firm that wants to develop, be successful, and have a good reputation. It is determined by the sector, size, goals, and stakeholder profile, including employees and leaders. The interactions and connections that the firm has with various stakeholders like as customers, suppliers, creditors, and investors are critical to ensuring that the company’s aims and objectives are realised. Internal and external perspectives are factors that determine professionalism for SMEs and conglomerates.

Intrinsic viewpoints

1. Workplace atmosphere

Manpower resources, often known as human capital, are critical for every organisation. Prospective employees place a high value on the work environment and culture, and employee policies such as dress code, work flexibility, appraisal system, leave policies, training and development, upskilling, gender equality, complaint redressal mechanism, and so on all contribute to a professional work environment. Small company owners must commit significant time and effort to developing and implementing strategies that will help them recruit and retain top people. Recruiting staff from other professionally managed organisations allows them to introduce professional procedures and culture to the new company.

2. Inter-departmental communication

Communication is an essential component of running a business. It is critical to have well-defined communication standards amongst employees within the same department or between departments in order to avoid disputes and uncertainty, enhance decision-making and problem-solving processes, and reflect in communication with external stakeholders.

3. Organizing team meetings

Internal meeting structure, such as who should participate in which meetings, the frequency of each meeting, the follow-up procedure, and meeting objectives, has a significant influence on how the firm does business. This is especially true during a pandemic, when most meetings are held remotely. The discipline with which members engage, as well as how the objectives are reached, all have an impact on how the organisation is administered.

4. Corporate management

In India, corporate governance refers to a collection of internal controls, policies, and procedures that serve as the foundation for a company’s operations and interactions with stakeholders. It strives to preserve the values of openness, integrity, ethics, and honesty. Although the Ministry of Corporate Affairs (MCA) and the Securities and Exchange Board of India (SEBI) have established standards to assure compliance, some well-meaning businesses employ corporate governance to instill professionalism in their organisation. These firms enjoy a high level of respect and reputation among stakeholders.

5. Collaboration

It is critical to have a team for each function with strong talents and managers, as well as a team culture in which all team members collaborate to achieve the goals of a project and the firm. Good competition is beneficial to both employees and the organisation, while unhealthy politics may be harmful to both. The firm and management should prevent unhealthy corporate and office politics, which may have an impact on morale, the work environment, and the company’s reputation and business.

External viewpoints

1. Image and Brand

Branding raises public awareness and develops an image of the firm. Marketing strategy, sales procedures, a well-designed website, social media presence, and involvement in CSR and ESG initiatives are all critical for SMBs. A company’s culture and professional attitude are also influenced by its vision and goal. Customer acquisition, retention, and churn are critical for businesses of all sizes. A professional corporation uses its image and reputation to conduct half of its marketing and selling.

2. Digital revolution and technology

Digital transformation is critical for businesses to survive and develop because it increases production and efficiency. It also enhances how the organisation operates and interacts with stakeholders, such as prompt invoicing, automatic follow-ups, the CRM system, and client onboarding. Businesses who are slow to adopt new technologies are perceived as antiquated and unprofessional.

3. Observance

Businesses must follow rules and regulations to avoid tarnishing their reputation. Failing to do so may give consumers, vendors, and workers an unfavourable impression of the organisation. A professionally organised organisation ensures that all regulatory obligations are met without the need for follow-ups and enforcements.

4. Consumer service

The most crucial elements are that well-planned and executed procedures, systems, technological tools, teams, communication protocols, and communication protocols allow customers to have a great experience with the organisation. This encompasses lead generation, customer acquisition, onboarding, sales operations, and after-sales services, among other things. If the encounter was favourable, it was most likely owing to the company’s professionalism.

5. Collaboration with creditors

Suppliers and lenders are examples of creditors, and businesses must maintain excellent ties with them to ensure that their supply chain and cash flow are not affected. A professional organisation instills trust in suppliers and lenders, ensuring that their money is safe.

6. Investor relations

Investors are critical for SMBs in the pre-IPO stage since debt financing is costly and difficult to get. While investing, they assess the company’s financial health and wealth, as well as its professional attitudes, procedures, and processes.


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