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Saturday, November 26, 2022

Women who excelled in a male-dominant Automobile Dealership Industry.

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Nidhi Modi Chheda, (Director- Modi Group) is a mother and a successful entrepreneur with decades of experience in Automobile, today she is the face of the Modi Group. She has excelled in the automobile domain and is the epitome of knowledge and motivation. 

She has been leading the front line operations in the Automobile Industry for more than 10 years and according to her, it is vital for everyone to have unique ideas and understanding the dynamic of changing market trends.  She is keen in learning new things and being creative in “what she does” is her passion.

She Is felicitated with Iconic Female Leader in Automobile Car Dealership Industry by MID-DAY.

Let’s Have some chats with Nidhi Modi Chheda,

Q. What does receiving the mid-day Icon for ‘Iconic Female Leader in Automobile Car Dealership Industry’ mean to you?
A. Being nominated amongst many is an honor in itself and it gives me the pride to be the winner of such a prestigious award.

Q. Why do you think this icon is well-deserved?
A. After investing decades of hard work and dedication to the industry. Today we do not sell cars we craft the dreams and strive to enhance the customer service experience. We feel this is unique by itself and should be recognized and rewarded. Hence, well- deserved.

Q. What are the challenges that you encountered as a female in this predominantly male industry and how did you overcome them?
A. I remember joining as a trainee for a car brand. I was a novice. Over the years I mastered the art of operating the Automobile Business. Within a short span of time, I succeeded in meeting the company targets. And today as a Director of Modi Group I manage dealerships for Audi, Hyundai & Morris Garages for Mumbai & Thane region. I feel pride in taking charge of such prestigious brands and often people find it difficult to digest that a woman has embarked on the success.

Q. What has been the vision of your company and were you able to achieve them?
A.
Our vision is to make a car buying experience simplified by creating digital ecosystem. We have achieved this by training our staff, harnessing the latest technologies, building operational excellence, and providing an environment where quality services and continuous improvement are encouraged and rewarded.

Q. Being wife and mother, how do you keep your work and home life balanced?
A.
This I owe to my husband and family. They have been extremely supportive of me.  If you don’t have any support, especially from family, I think it is impossible to work.

Q. What qualities make a woman successful?
A.
Patience. Most women underestimate their strength and power, she needs to keep challenging herself and not give up easily. They have the power to take charge.

Q. With the challenges thrown up by the Pandemic, how do you see your industry rising from it?
A
. The graph of Automobile Industry has taken positive spike in all domains. After entering in to “New Normal” people prefer self-transport rather than being depended on public mode. Hence, we foresee this shall continue for next few months.
Being wife and mother, how do you keep your work and home life balanced?
This I owe to my husband and family. They have been extremely supportive of me.  If you don’t have any support, especially from family, I think it is impossible to work.

Q. What qualities make a woman successful?
A
. Patience. Most women underestimate their strength and power, she needs to keep challenging herself and not give up easily. They have the power to take charge.
Is it important for a woman to be independent?
Absolutely! If you are not independent you can’t be yourself. It is not about the money, it’s about appreciation for whatever little you have done.

Q.Your success mantra?
A. Enjoy every aspect of life – whether work, family, motherhood – give it your all, and live life to the fullest.

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