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5 startups that are bridging the gap between Indian brands and freelancers

The market for freelancing platforms is anticipated to reach $9192.9 million in the next 15 years. Here are five startups that are bridging the gap between Indian brands and freelancers.

Freelancing has altered the nature of talent management in different ways as the unemployment rate rises.

The business, which offers flexible working hours, witnessed a surge in demand for highly qualified freelancers during the COVID-19 epidemic.

After the United States and Bangladesh, India has the world’s seventh-largest freelancing workforce, with over five lakh individuals working in various industries. Many companies now choose to hire freelance and contract workers because they provide topic expertise and flexibility.

The Indian startup ecosystem is also contributing. According to YourStory Research, 100 unicorns in India have produced 2.50 million jobs in auxiliary fields such as contractual employment, content providers, teachers, delivery partners, and drivers.

According to several sources, the worldwide freelancing platforms market is predicted to reach $9192.9 million by 2027, up 15.3 percent from $3393.5 million in 2020.

These portals not only aid freelancers in finding gigs and possibilities, but also in upskilling themselves through training, online courses, consultations, and specializations.

Here are the five startups that are bridging the gap between Indian brands and freelancers:

1. GigIndia

GigIndia, a Pune-based business-to-business (B2B) platform, was founded in 2017 by Sahil Sharma and Aditya Shirole to provide organizations with on-demand task completion through a pool of trained, on-demand gig labor. GigIndia. For accurate recruiting, a uniform quality check process, and monitoring of gig workers for speedier turnaround and quality control, the firm uses artificial intelligence (AI) and machine learning (ML).

It provides freelance and full-time jobs, as well as assisting job seekers in finding remote and flexible work. In a pre-Series A fundraising round headed by Incubate Fund and Beyond Next Ventures in 2021, GigIndia earned Rs 7.3 crore to expand its staff, technology, and brand.

PhonePe recently bought GigIndia for an unknown sum in order to use its network of freelancing micro-entrepreneurs to help corporations and businesses get more clients.

2. UniGigs

UniGigs, situated in Gurugram, was created in 2021 by Dharmendra Ahuja and Harsh Vardhan Jain. Businesses and startups may use the internet marketplace to find on-demand freelance workers. Furthermore, UniGigs helps freelancers by providing a platform where they can meet clients, establish community, and have a meaningful job.

The firm provides networking and social commerce functions with a zero-commission policy, providing competent freelancing employees independence and creative flexibility. It also assists businesses in increasing their exposure by using an AI-based targeted engine and has no minimum expenses or commitments.

The platform intends to expand globally in order to provide freelancers with the option to work with a diverse selection of foreign clients.

3. Taskmo

Taskmo, a Bengaluru-based B2B gig marketplace founded in 2016 by Prashant Janadri and Naveen Ramachandran, uses technology to screen, manage, educate, and deploy grey collar employees. The “tech-driven on-demand task fulfilment platform,” formerly known as FeedMyPockets, assists major enterprises, corporations, brands, and startups by engaging gig workers to accomplish jobs. The marketplace is made up of digitally trained skilled and semi-skilled individuals that may work on a steady basis for week-long engagements or until a demand arises.

Taskmo is also on a worldwide mission to make employment available to everyone, as well as to digitize all gig jobs for the next billion internet users. The firm collaborates with businesses across a variety of industries, including ecommerce, FMCG, retail, foodtech, warehousing, events, marketing, healthcare, and others.

4. Kool Kanya

Kool Kanya, situated in Mumbai, was founded in 2019 by Vanshika Goenka as a women-only freelance networking website and professional community.


KIWI, a Delhi-based Talent-as-a-Service (TaaS) firm, links clients with freelancers in less than 180 seconds. The business, founded by technopreneur Imran Ladiwala and serial entrepreneur Mishu Ahluwalia, hopes to break into the skills-on-demand industry. KIWI has established a holistic ecosystem that allows employees to access expert solutions without wasting time seeking, briefing, negotiating, and delivering. It features subject matter expertise in areas such as graphics and design, content, technology, digital marketing, and health and fitness.

KIWI secured $250,000 in a seed round in January 2021 from PointOne Capital, Core91 VC, AppyHigh, and other angel investors to develop its product and build a user base.


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