“Jai Kishan” is a fintech-based finance business that is solely intended to make money easily accessible to farmers so they may increase their knowledge in the process. The project has assisted more than 10,000 farmers in four states in using the facility.
Agriculture and farming are the oldest and most genuine projects to work on. For our sustenance, the farmers toil and produce the finest and most polished pulses.
However, this area of the business is occasionally overlooked and given insufficient attention and funding. This is where the business owners are concentrating on the “Jai Kishan” project to create a legacy.
In Mumbai, Maharashtra, in 2019, two entrepreneurs from diverse backgrounds, Mr. Arjun Ahluwalia and Mr. Adriel Maniego, both Texas A&M University graduates, planted the first seed of “Jai Kishan” in an effort to challenge the status quo. The two entrepreneurs left their careers in private equity and restructuring and relocated to India to concentrate on the core and most important area of company and assist farmers in advancing agriculture.
“Jai Kishan” is a Fintech-based finance business that is solely intended to make money easily accessible to farmers so they may increase their knowledge in the process. The business makes a pitch to banking institutions to partner with them in processing financing for farmers in rural regions.
The project, which has a partnership with five financial institutions, has assisted more than 10,000 farmers in four states in using the facility. The IFC, ADB, Visa, Accion, and NASSCOM are just a few international organisations that have accredited them. Twenty investors joined the company after the first seed was planted, investing to learn about the new dynamics of the industry.
“Jai Kishan” has gained $46.7 million to far, including a $2 million investment from VCs and family offices. There were 5 rounds of financing.
Being a credit and finance provider, “Jai Kisan” offers a service called Bharat Khata, which includes the Buy now and pay later policy and greatly aids rural consumers in starting and running their businesses.
Bharat Khata provides financial leverage to the middle-men network with diverse requirements from manufacturers, distributors, retailers, explorers, farmers, and dealers for retail shops and huge companies. Long-term, the creator wants to teach rural residents about the credit and financial systems, concentrating on raising their credit scores so they may receive higher-level financial counselling.
According to the CEO, the Buy now pay later, or credit policy, is not a value-added service but is rather a necessity for the economy. The founders came up with the idea to bring the new era of lifestyle to the rural areas in order to build a developed economy and also help the rural people in brainstorming to take their business to the next level.
By using the slogan “Changing the Way Money Works in Rural India,” and the phrase “Jai Jawan, Jai Kishan,” the initiative hopes to spread awareness of the significance of farming and farmers throughout the country.
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