Punit Patni was only 22 and recently out of school when he began to look all starry eyed at the bed sheets he found in a manufacturing plant.
The Story of love for Bedsheets –
How he transformed that adoration into a chance and constructed two organizations that manage bed sheets, dohars, blankets, and home goods, with joined turnover of Rs 9.25 crore is an awesome story.
Punit graduated in trade from Shaheed Bhagat Singh College, New Delhi, in 2008 and got back to his old neighborhood, Jaipur, to help his dad Paresh Patni, a seller of synthetic substances and colors utilized in the material area.
Those days he used to go with his dad during his business visits to material factories and frieght houses.
How the journey of bed sheets began –
A many individuals in the close loved ones liked the assortment and asked where I got them from. They too needed it. That is the point at which I thought why not exchange bed sheets.”
Around a similar time, one of his dad’s customers endured misfortunes in his business and couldn’t settle his bills.
In lieu of the extraordinary duty, it was concurred that Punit and his dad can take bed sheets esteemed at Rs 2.5 to Rs 3 lakh from the organization.
That is the means by which Punit dispatched Patni Enterprises in 2009 as an organization among him and his dad through a transfer of bed sheets they got from an organization that was nearly liquidation.
Business developed consistently from verbal deals inside family circles to mass deals. Punit dispatched another organization, Aarohi Creations, an ownership, in 2018, to zero in on e-retailing.
Patni’s present turnover is Rs 8 crore, while Aarohi’s is Rs 1.25 crore.
Patni conveys to wholesalers, while Aarohi makes items under the brand name ‘Chaddarwalas’, which is sold on online commercial centers like Amazon, Flipkart, web-based media stages, for example, Facebook, and B2B stages like Meesho and Udaan.
While 65% business comes from bedsheets, they likewise make bed blankets, draperies, diwan set covers, pad covers, place settings, napkins and numerous different items.
Their scope of vivid bed material is happily hand-printed by gifted craftsmans at Punit’s three printing units set up in Sanganer, a rural center point mainstream for printing and specialty workshops, close to Jaipur.
The success story
At first, he sourced printed bed sheets from outsiders. Afterward, in 2013, he set up his own unit with screen printing and hand-block printing machines. He set up a second unit in 2014 and a third one of every 2017.
Punit claims two units, of 18,000 sq ft and 10,000 sq ft region individually, while the third unit of around 10,000 sq ft is on leased premises. Around 55 individuals work in every one of these units.
He utilizes 100% cotton in his items in various characteristics – beginning from 104 string check to 300 string tallies.
“The small varieties in the square printing, energetic and significant themes, and the hand-made strategy of Indian square print texture are what makes each piece novel and one of its sort,” says Punit.
The bedsheets, bedcovers, dohars, and blankets arrive in a scope of shadings and entrancing plans, for example, Indigo blue natural themes, the overflowing Mughal Charbagh hand-block printed assortment, Mughal botanical themes, and the flower jaal bedcovers.
The covers sold by Aarohi Creations range from Rs 949 to Rs 2,400 in cotton, while they have comforters and bed blankets in silk that costs around Rs 3,200 to Rs 3,600.
As of now, Patni takes into account just the Indian market, with Maharashtra, Madhya Pradesh, and Delhi being the significant business sectors followed by Bengaluru and Kerala in the South.
Punit sources the crude dark cotton texture mostly from the material center in Tamil Nadu – in Tiruppur, Palladam, and Erode area – and from Kishangarh close to Jaipur.
Washing, coloring, printing, sewing of items, pressing, and quality checking are done at his units.
In an average bootstrapped design, Punit furrows back the cash he procures from selling the bedsheets into the business. So far he has not gotten any outside subsidizing.
In the principal year, Patni Enterprises enlisted a turnover of Rs 8 lakh, trailed by Rs 19 lakh in the subsequent year. From that point on the organization saw in excess of 100% development year on year.