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Sunday, June 16, 2024

Fitspire is taking vegan lifestyle to India’s Tier II+ cities; here’s why

Fitspire, a vegan firm located in Delhi, was founded in January 2020 and serves over 15,000 pin codes across 27 Indian cities. It recently extended to Meerut, Chandigarh, Lucknow, and Gwalior.

According to Ayurveda, when our food is off, medication is useless, while it is unecessary, when our food is right. This age-old proverb has become many people’s motto in the age of healthy living. Veganism gained popularity as individuals sought a more healthful diet.

Vipen Jain, Co-founder and CEO of Fitspire, stated, “Based on our observations, India is getting increasingly nutrient deficient, and there is no clear answer with sufficient direction on how to address this issue. Furthermore, certain accessible healthcare supplements are either out of reach for clients or have a financial effect.”

The Delhi-based direct-to-consumer (D2C) firm sells over 80 vegan goods and combos that have been validated for international safety standards and manufactured in-house at its two facilities in Ponta Sahib and Greater Noida.

It caters to all gender groups between the ages of five and 65, with sectors such as sports, kid, skin, nutrition, immunity, vitality, healthy snacking, multivitamins, proteins, and so on.

Fitspire was founded in January 2020 by husband and wife Vipen and Nidhi Jain, together with an ex-colleague from Standard Chartered Bank, Hinah Sawhney, to bring the vegan lifestyle to more Indians and beyond Tier I cities.

Fitspire products, according to Vipen, contain elements derived naturally from berberine, berries, curry leaves, amla, ginseng, ginkgo biloba, green coffee, and green tea, as well as turmeric, black pepper, cinnamon, excellent fruits and vegetables, and so on.

Curcumin immune booster, natural immunity booster, multivitamins for men and women, vegan keto fat burner, and more health and wellness products are available on Fitspire.

It provides energy nutrition bars, 100 percent gold whey protein, vegan plant protein, and vegan BCAA for sports wellbeing. It sells vegan peanut butter and multi-vitamin drinks for children’s health, as well as vegan fit men vitality for men’s wellness.

“Our formulas are 100 percent vegan, non-genetically modified, devoid of parabens, soy, gluten, and added colors, and are prepared in GMP (good manufacturing practice) and ISO-certified facilities,” Vipen says.

The D2C vegan startup first targeted Tier I cities. With increasing popularity, it grew to serve over 15,000 pin codes in over 27 Indian cities.

Fitspire now receives 31% of its orders from South India, followed by 29% from the North, 25% from the West, and the remainder from the East.

Fitspire is offered on major ecommerce marketplaces including as Amazon, Flipkart, Nykaa, Healthkart, JioMart, Mesh, and others, and operates in both the D2C and offline models.

It also features exclusive offline collaborations with Apollo Pharmacy, Spencers, and Delhi Metro. Fitspire is also available at the domestic and international airport stores of WHS and Relay.

Fitspire rivals brands such as Optimum Nutrition, MuscleBlaze, Kapiva, Oziva, HealthKart, Fast&Up, BigMuscles Nutrition, and others.

The D2C vegan firm was bootstrapped with an initial investment of Rs 50 lakh and is now valued at Rs 30 crore.

Fitspire has collected a total of $1 million in three rounds from investors including Ivor Brangnaza (Director, Next 5 Oman), Rajesh Sud (MD, Bharti Financial Group), Bollywood Singer Sukhbir Singh, and others between August 2020 and April 2022.

The firm intends to obtain $3 million in capital this fiscal year, as well as expand its staff size and productivity. Fitspire has 100 staff and five offices in Delhi, Bengaluru, Chennai, Hyderabad, and Mumbai.

According to Allied Market Research, the worldwide vegan supplements market was valued at $6,309.1 million in 2019 and is expected to grow to $13,598.7 million by 2028, at a 6.9 percent CAGR between 2021 and 2028.

The firm claims to have serviced over three million consumers, 45 percent of them are women and 55 percent are males who want to live a fit and healthy lifestyle.

Fitspire has begun selling its goods in Tier II and III towns such as Meerut, Chandigarh, Lucknow, and Gwalior using the omnichannel strategy.

Vipen says, “We intend to grow Fitspire as more Indians become aware of the value of a healthy diet and lifestyle. We hope to motivate the people to exercise, address the nutritional gap in the country, and contribute to a fit and healthy India.”


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